A
step ahead of what? The burgeoning growth of
electronic commerce, for one thing. It presents
tremendous implications – and opportunities
– to the direct mailer, the publisher, the printer,
the list management facility, and, of course,
the Postal Service itself. How do all of our
traditional organizations stay a step ahead
to support and benefit from this enormous change
in the way we do business?
And
e-commerce isn’t the only thing that’s changing.
New businesses are being created as a result
of the Postal Service’s destination entry discounts.
What are the long-term implications of industry
taking on the consolidation task? And how can
consolidation and transportation planning tie
right back to the e-commerce marketplace? At
the GCA Spring Conference, we talked about the
Postal Service information platform. Here’s
an information platform that industry can exploit.
These
are just some of the areas that the GCA Summer
Conference will pursue to stay a step ahead.
We’ll explore Mail.dat opportunities for postal
operation now, ahead of the PostalOne initiative.
We’ll look at the new opportunity for system
certification to stay ahead of ABE and Merlin.
We’ll look at the information opportunities
from revenue assurance to help avoid future
problems. And we’ll look at some of the new
tools for the information platform – XML and
JAVA among them.
We
all want to – we all need to – stay a step ahead.
GCA’s Summer Conference is just that – a step
ahead for you to know what’s coming and to prepare
now for the changes and the opportunities that
are out there – right now. Don’t miss it!
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