| 1999
Addressing/Distribution Summer Conference |
| PROGRAM
The
Changing Face of Traditional Business
Postal
Keynote
Keynoting
our 1999 Addressing/Distribution Summer
Conference will be Robert G. Krause, the
newly-assigned Vice President for E-Commerce
at the US Postal Service.
Mr. Krause will give us an update on how
the mail must evolve to meet today’s environment
and what new products the Postal Service
can develop to reach into the world of
e-commerce.
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Conference
Chairs: |
| Committee
Chair: Joe Lubenow, Vice President, Postal
Affairs, Experian Direct Tech
Co-Chairs:
Anita Pursley, Vice President, Business
Unit Relations, World Color
Robert
J. O'Brien, Vice President, Direct Marketing
List Services and Postal Distribution
Policy, Time Customer Service, Inc.
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TUESDAY, JULY 27, 1999 – TUTORIALS
10-5
Registration
11:45-5
Tutorials
1.
Mail.dat Introduction – 11:45 am-1:45 pm
Instructor:
Dan Minnick, Director, Postal & Industry
Services, Experian Direct Tech
2.
Introduction to XML – 11:45-1:45 pm
Instructor:
Dianne Kennedy, President, XmlXperts and GCA
Consultant
3.
Manipulating Mail.dat Files – 2:00-5:00 pm
Instructor:
Peter J. Moore, President, Peter J. Moore &
Associates
Using
commonly available Microsoft Office tools like
Excel, you will be shown how to convert, extract,
manipulate, and analyze Mail.dat file content
to
maximize
its information potential. (Participants are
encouraged to bring their own laptops with Excel
97)
4.
New Canadian Mail Makeup Rules – 2:00-5:00 pm
Instructors
from Canada Post
5-10
pm Picnic and Baseball (Colorado Rockies against
the Astros)
Co-hosted
with GCA by Centrobe Inc. and Global Mail
The
picnic will run from 5:00 until 7:00 pm
The
game begins at 7:05 pm
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Wednesday,
July 28, 1999
7:30
Registration/Continental Breakfast
8:30
Welcome, Conference Vision
Joe
Lubenow, Addressing/Distribution Committee Chair and
Vice President, Postal Affairs, Experian Direct Tech
8:45
The Changing Face of Traditional Business (Keynote Panel)
With
the growth of electronic commerce, traditional mail-related
businesses are changing more rapidly than ever. Merchandisers
have new opportunities to reach and serve their customers,
while list management operations will never be the same.
Meanwhile, the Postal Service is turning over the mail
consolidation business to industry. Is there a tie-in?
We think so. In this opening panel, three top management
representatives will tell how their organizations are
staying a step ahead to grasp today’s new opportunities.
Moderator:
Robert
J. O’Brien, Vice President, Direct Marketing List Services
and Postal Distribution Policy, Time Customer Service,
Inc.
Speakers:
Peter
Jacobson, CEO and President, Paxis Charles Vanstrom,
Vice President, Industry & Client Relations, Centrobe
Inc.
Columbia House Representative
10:05
Break
10:25
E-Commerce Panel and the Tools of E-Business
Here
is more on the details of e-commerce and the support
systems that make it most effective. Two experts will
help us stay a step ahead by orienting us to the Extensible
Markup Language (XML) and exploring with key industry
representatives its potential for mailing industry applications
including international name and address file management.
Moderator:
James
W. Schemmel, Director, Distribution, Communications
Data Services
Panelists:
Donald J. McCubbrey, Ph.D, Chair, Department of Information
Technology and Director of the Center for the Study
of Electronic Commerce, University of Denver
Dianne Kennedy, President, XmlXperts and Information
Technologies Consultant, GCA
Joe Lubenow, Addressing/Distribution Committee Chair
and Vice President, Postal Affairs, Experian Direct
Tech
12:00
Lunch – New Perspectives
Keynote:
Anita Bizzotto, Vice President, US Postal Service
Just
back from a year in the Executive Development Program
at MIT, one of USPS’s most widely-respected executives
will share her perspective on operations today and objectives
for tomorrow.
1:30
Mail.dat and PostalOne Progress
Min.doc,
the Users’ Guide, and Mail.dat for all classes will
lead off the session, followed by the reality and the
vision for PostalOne. We’ll close with an industry case
study on then and now in the bindery: what Mail.dat
can do to help you stay a step ahead.
Moderator:
Daniel J. Minnick, Director, Postal & Industry Services,
Experian Direct Tech
Panelists:
Larry Goodman, Manager, Business Customer Support Systems,
US Postal Service
Frank Montague, RR Donnelley & Sons Company
2:30
Break
2:50
USPS Operations Panel: Have I Got a File for You!
Staying
a step ahead of PostalOne, this panel team has been
developing information from Mail.dat files, to test
with USPS field personnel the potential for greater
operational efficiencies. Results and discussion on
further potentials and benefits for mailer and Postal
facility alike are the agenda for this milestone panel.
Moderator:
Joe Schick, Postal Affairs Director, Quad/Graphics,
Inc.
Panelists:
Josie Pribbenow, Technical Support, Quad/Graphics, Inc.
USPS Pacific Area Representative
Peter J. Moore, President, Peter J. Moore & Associates
USPS Western Area Representative
James W. Schemmel, Director, Distribution, Communications
Data Services USPS Midwest Area representative
4:15
Technology Panel:
Bar
code verifiers on the finishing line can put the mailer
a step ahead of ABE and MERLIN. This panel will look
at the all-important details including cost ratios.
Inkjet capabilities for bar coding as well as marketing
application will also be pursued.
Moderator:
Joe Lubenow, Addressing/Distribution Committee Chair
and Vice President, Postal Affairs, Experian Direct
Tech
Panelists:
Verifier Potential – ABE & MERLIN
Paulette Kelley, US Postal Service
Rich Wojdyla, US Business Development Manager, Bell
and Howell
Representative from PTI
Inkjet
Capabilities
Ed
Brown, Director, Strategic Planning, Scitex Digital
Printing, Inc.
Videojet Representative
5:30
Adjourn
6-7:30
Reception
Co-hosted
with GCA by Fairrington Transportation
Thursday, July 29, 1999
7:30
Registration
Continental
Breakfast
8:00
DDU/Drop Shipping
In
an open dialogue, question and answer format, this panel
will look a step ahead at the cost saving potentials
as well as the operational implications of new Postal
discounts for destination entry.
Moderator:
Russ Shores, Postal Affairs Manager, Brown Printing
Company
Panelists:
Steve Zweig, Managing Director, Quad/Graphics, Inc.
Robert Lindsay, Vice President, Postal Affairs World
Color
Val Scansaroli, Director, Distribution & Postal
Affairs, Meredith Corporation
USPS Representative to be announced
9:20
Revenue Assurance Panel
Staying
ahead on revenue assurance should not be a problem if
mailers, acceptance personnel, and inspectors understand
and agree on the rules. The panel will look at what’s
been found and what directions are being taken to bring
about this needed coordination.
Moderator:
Charles Pace, President, C.L. Pace Associates
Panelists:
Angelo Wider, Manager, Revenue Assurance, US Postal
Service
Neal Denton, Executive Director, Alliance of Nonprofit
Mailers
Howard Schwartz, Director, Distribution and Postal Affairs,
Conde Nast Publications
Linda Deaktor, Manager, Rates and Classification Service
Center, San Francisco, US Postal Service
10:40
Break
11:00
Parallel Sessions:
A.
Periodicals Service Improvement
Handling
costs, acceptance and makeup, processing, and information
systems have all been the focus of the Periodicals Service
Improvement team over the past two years. The USPS Co-Chair,
along with industry team members, will preview highlights
of the team’s report and the actions to follow.
Moderator:
Richard Funck, Director of Postal Affairs, WIT Postal
Logistics Inc.
Panelists:
Paul Vogel, Great Lakes User Manager, Operations Support,
US Postal Service
Others to be announced
B.
Promotion Graphics Council Update
The
amazing results from JIFFI (the Job Information File
Format for Industry), plus progress in personalization
and virtual proofing, are just part of the terrific
work of the Promotion Graphics Council, helping promotion
mailers stay a step ahead of technologies and control
opportunities.
Moderator:
Anita Pursley, Vice President, Unit Relations, World
Color
Panelists:
Steve DeBoth, Plant Manager, Quad/Graphics
Kip Duke, Director, Technology Application, World Color
Direct
Noel Wickham, Manager, Postal Operations, Experian
Tom McCauley, President, Com-Pak Services, Inc.
12:00-1:30
Luncheon
Postal
Keynote:
Robert G. Krause, Vice President, E-Commerce, US Postal
Service
1:30
pm Buses leave hotel for Centrobe Facility
2:15
pm Arrive at Centrobe Facility
2:15-3:45
Centrobe Facility Tour
3:45
pm Buses transport attendees to Airport
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