Keynote Speaker Biographies

Jay Brodsky, Tribune Media Services
Jay Brodsky has spent his entire career in the electronic information services
industry in a variety of operational, technical and product-management
positions. He currently holds the position of Director of Technology at Tribune
Media Services (TMS), where he leads strategic technology analysis and
decision-making. TMS is a leading provider of information and entertainment
products to newspapers and electronic media; Brodsky provides guidance on all
aspects of technology-related business opportunities in syndication, database
management and advertising.

Donald A. DePalma, Ph.D., Common Sense Advisory
Don is a founder of Common Sense Advisory, a newly formed eCommerce consultancy. Until March of this year, he was a principal analyst at Forrester Research in Cambridge, MA. During his 6-1/2 years at Forrester, Don wrote trend-setting reports on Web content management, digital marketing, data warehousing, and application development. Prior to Forrester, Don was a cofounder of Interbase Software Corporation and before that he was a key contributor to the success of Digital Equipment's information management products. Don also has a background as a linguist specializing in generative grammar, computational linguistics, and the historical phonology of Slavic languages.

Rick Levine, Sun Microsystems
Rick Levine is web architect for the Java Software division of Sun Microsystems. He is responsible for the creation of much of the current public web interface for java.sun.com, including the Java Developer Connection, a free, registration-based site for Java Developers. Rick has been with Sun for more than 12 years. He started his tenure at Sun leading a group that created all the desktop software for Sun's experiments with 386-based workstations. He also spearheaded the creation of Sun's first usability testing facilities, and pioneered the integration of human-factors design, usability and visual language disciplines into Sun's engineering universe. Recently, Rick was one of the authors of the Information and Content Exchange (ICE) specification and is the author of the Sun Guide to Web Style.

David Mathison, ShiftKey Software
David Mathison is the new CEO of ShiftKey Software. Mathison was formerly the Vice President of Global Syndication at Reuters NewMedia. His group pioneered Reuters content syndication model on the web. His group built automated systems that deliver text, photos, numerical data, audio and video files to web-based online business partners. In 1994, Reuters delivered content to on-line services such as Apple's E-World, Compuserve, Prodigy, ZDNet and AOL. As companies migrated to the World Wide Web in 1995, Reuters syndication partnerships grew dramatically. Reuters content can now be found on almost every major portal, community and vertical site on the web. At Reuters since 1994, Mr. Mathison has held Vice-President level positions in Technical Sales, Marketing, Operations and Technical Development. Mr. Mathison is Reuter's representative on the ICE Advisory Council.