| What
is ICE?
Based
on the Extensible Markup Language (XML), the
Information
and Content Exchange (ICE)
protocol is the world's first protocol to enable
content syndication.
The
ICE protocol has been designed to significantly
reduce the cost of online business by providing
the standard to build Internet value or trading
networks, such as syndicated publishing networks,
Web superstores and online reseller channels.
For
businesses, ICE will make it easier to build
value chains from suppliers to distributors
to end users.
For
consumer Web sites, end users benefit from more
complete and easier to use Web destinations
that reduce the frustration of having to surf
through many inadequate, narrowly focused Web
sites in order to find what they need.
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