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A
VIEW OF THE FUTURE: PEERING INTO THE PUBLISHING
MARKETS OF THE NEXT CENTURY
Sunday,
September 12th
8:30
a.m.
Registration Opens
10:30
a.m.
Welcoming Remarks: Victor Basile, Senior
Vice President, Director of Print Graphic
Services at DMB&B Advertising/New York
10:50
a.m.
Keynote Address:
The Nine Lives of Print
- There have been serious threats to the
printing industry in the past - the Internet
is only the most recent. While the
industry has adapted well to threats in
the past, will it adapt to the Internet?
What is really happening on the Internet,
and how will it impact printing?
Eric
J. Bean, Vice President, Products and Technology
at ImageX.com, Inc. brings
his direct and challenging style to these
questions, and suggests ways that companies
and individuals might respond to the threats
and opportunities that the Internet places
in front of us.
11:40
a.m.
Sponsor Topic Presentation by Champion International
Noon
Spectrum
"random" luncheon (Seating
is randomly assigned to foster networking.)
1:10
p.m.
Are We Meeting
Customer Expectations? At
this panel presentation, moderated by Peter
McLean/Chief Operating Officer at Continental
Web Press, we'll hear from two advertisers
and two advertising agency buyers who've
been asked to appraise the graphic communications
industry's level-of-service. What are their
objectives and are we doing what we should
be doing to help our customers meet their
goals? Is there something that we should
do differently; have they noticed recent
improvements; and what will they expect
from us next year or the year after that?
2:40
p.m.
Sponsor Topic Presentation by Scitex America
3:00
p.m.
Break
3:15
p.m.
What Does
the Digital Production Process Look Like?
As an industry, we've put a heavy investment
and lot of hard work into building a digital
environment and the basic building blocks
are in place, but what does it look like?
The answer depends on a lot of factors.
Moderator Michael Sansone, Chief Operating
Officer at Type House Group, will walk us
through a generalized workflow to help paint
a picture of how all the elements fit together.
Participants from catalogers and mid-sized
magazine publishers will then tell us how
they've developed digital workflows to deal
with specific requirements such as highly
customized versioning or large proportions
of partial advertising submitted by end
customers.
4:10
p.m.
Sponsor Topic Presentation by Polaroid Graphics
Imaging
4:30
p.m.
An Introduction to the 1999 Gallery
of Digital Color and Imaging.
A report on the Digital Ad LabŐs study of
digital proofing with an update on advances
in digital color imaging and their impact
on CTP production and digital advertising.
Moderator Nick Patrissi, National Manager/Print
Media at Imation, will also introduce the
1999 gallery of digital color and imaging.
4:45
p.m.
Adjourn for the Day
6:30
p.m.-8:00 p.m.
Spectrum Cocktail Reception at the 1999
Gallery of Digital Color and Imaging (Dinner
on your own)
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