|
To provide an effective, entertaining forum for the graphic arts community. Leaders
from the creative, prepress, printing, publishing, and manufacturing arenas learn
about and discuss changing business practices, methods of applying new technologies
to day-to-day operations, and ways to improve the production and communications
processes in order to improve the future of their business and industry.
|
Executives and managers with production-related responsibilities from design firms, advertising
agencies, publishers (magazines, catalogs/direct mail, newspapers, books, etc.), e-businesses, printers,
prepress services, and suppliers to the publishing production industries. Typically, Spectrum draws an
equal number of representatives from each industry segment. Excluding those working in sales, about
30% of attendees are company VPs, Presidents, Publishers, or other executives, and about 37% are
managers and directors.
|
