
| Track
Chairpersons: |
Robin
Tomlin, Principal Consultant, PricewaterhouseCoopers
LLP |
| |
Bob
Sutor, Program Director, XML Technology, IBM Corporation |
XML
is the "magic" behind eBusiness. This track is designed
to concentrate on how XML can be used to enable the eBusiness
revolution. Those are doing business enabled by XML share
their experience and insights with others in this track.
|
TUESDAY
DECEMBER 5, 2000
eBUSINESS
VOCABULARIES
2:00 pm
What is ebXML?
The United Nations body for Trade Facilitation and Electronic
Business (UN/CEFACT) and the Organization for the Advancement
of Structured Information Standards (OASIS) have joined
forces to initiate a worldwide project to standardize XML
business specifications. The Electronic Business XML (ebXML)
initiative plans to develop a technical framework that will
enable XML to be utilized in a consistent manner for the
exchange of all electronic business data. A primary objective
of ebXML is to lower the barrier of entry to electronic
business in order to facilitate trade, particularly with
respect to small- and medium-sized enterprises (SMEs) and
developing nations. Learn more about ebXML in this session.
by Laura Walker, Executive Director, OASIS
2:45
pm
Introducing Web Services
SOAP is ushering in a new model of using the Web. Instead
of browsing a web of linked documents and manually initiating
requests by forms, SOAP allows us to access Web Services
directly, by invoking method calls on remote objects using
an XML message, and receiving an XML response document.
SOAP might have been called "Services-Oriented Architecture
Protocol," since it has moved forward from its roots as
a Simple Object Access Protocol. But how do we find the
services we want to access? UDDI, for Universal Description,
Discovery, and Integration, allows protocols like SOAP to
be used to find required services, and operational information
necessary to bind to and use a service. UDDI will use an
XML language like WSDL to describe services and service
providers. "Web Services" is the result of combining SOAP,
UDDI, and WSDL to create a foundation for e-business. This
talk presents the latest information on Web Services technologies.
It includes a look at IBM's Web Services Toolkit (available
for free download from ibm.com/alphaworks), and a demo that
shows how the technologies work.
by Mark Colan, XML Evangelist & Technologist,
IBM Corporation
4:00
pm
BizTalk.org: Facilitating XML Adoption in the eBusiness
Environment
BizTalk is an industry initiative started by Microsoft and
supported by a wide range of organizations, from technology
vendors like SAP and CommerceOne to technology users like
Boeing and BP/Amoco. BizTalk is not a standards body. It
is a community of standards users, with the goal of driving
the rapid, consistent adoption of XML to enable electronic
commerce and application integration. Learn more about BizTalk.org
and its place in the industry in this session.
by David Turner, XML Product Manager, Microsoft Corporation
4:45
pm
eEnabling the World of Financial Derivatives with FpML
Over the last year, FpML has emerged as the XML-based 'lingua
franca' in the complex world of financial derivatives. It
promises to transform the way the derivatives industry does
business, offering opportunities to slash the $1 billion
a year spent by the industry trading and processing their
derivatives transactions. The presentation explains the
need for FpML by uncovering some of the mysteries behind
the interest rate swaps market, which was estimated to have
$58 trillion of outstanding notional principal at the end
of 1999. A brief overview of FpML activities to date and
current plans are followed by a presentation of case studies
of how FpML is being used within some of the leading Wall
Street firms.
by Guy Gurden, Vice President, J.P. Morgan
WEDNESDAY
- DECEMBER 6, 2000
XML-ENABLED
eBUSINESS APPLICATIONS
11:00 am
Programming XML For B2B Applications
XML is the future of B2B data transfer and application development.
Strategy behind programming applications to extract relevant
information from XML is the main focus. Current real-world
solutions are used as examples to reinforce the points covered.
by Chris Ziener, Director, Noonetime
11:45
am
Completing the Puzzle: Essential Architecture for
B2B Integration Servers
This presentation examines the architecture and central
components needed in a real-world B2B integration server.
We attempt to cut to the core of what "B2B computing" really
means, and describe our view of the essential pieces in
a complete and successful system. We then examine a few
scenarios in light of this architecture, and demonstrate
how the pieces can interact to provide robust and flexible
solutions.
by Glen Daniels, Engineering Manager, Allaire Corporation
2:00
pm
B2B XML Apps with Oracle Business Components Framework
Over and above simple XML data "marshalling", real-world
B2B XML applications need flexible views of data, enforcement
of shared business logic, interaction with a relational
database, and layered customization. The Business Components
for Java framework provide a rich set of XML-savvy application
building-blocks for developers to apply to solve these common
problems.
by Steve Muench, Lead XML Evangelist, Oracle Corporation
2:45
pm
Implementing Direct Materials B2B Exchanges
Direct materials are those "goods" a company needs to build
what they sell. Whether it's grain for Kelloggs' cereal
or steel for General motors' automobiles, direct materials
are mission-critical to a company. Purchase of direct materials
is currently automated through EDI and VANs. That situation
is rapidly changing and internet transactions will be the
dominant trend. Unfortunately, the current internet-based
B2B transaction exchanges only address the procurement of
indirect materials, which are supporting materials and by
definition, non-essential: light bulbs, pens, etc. Further
compounding their inadequacy, these transaction exchange
systems do not have the capability to fulfill the more complex
information needs of direct materials purchases, such as
guaranteed delivery and security, document routing, and
auditing services. At this point XML comes into play. This
presentation delineates this topic and focuses on the three
levels of ROI that can be realized from implementing direct
materials B2B exchanges.
by Kevin Kail, President, XMLSolutions Corporation
4:00
pm
When Click Hits Brick: Lessons Learned Deploying an XML
B2B Solution for major U.S. Retailer
This talk takes an in-depth look at an XML based Enterprise
Java solution built to synchronize gift registry information
with an established brick and mortar retailer. When put
into production, this system processed over 450 gift registries
(24,300 XML transactions) per hour. This presentation details
a series of "best practices" that helped the technology
succeed and warn of potential pitfalls when introducing
XML based solutions into established IT organizations. The
case study highlights the business reasons for using XML
and Java along with the software practices applied to building
distributed systems.
by D.L. Ayers, Technical Architect, Zephyr Technologies,
Inc. and
Tom Marrs, Software Architect, The Complete Programmer
Network
4:45
pm
Enabling Global Steel Trading with XML
Stemcor is one of the world's largest independent steel
traders, located in over 30 countries and conducting over
$1.3 billion of business each year. Stemcor has developed
a new trading system that has used XML and web technology
to allow rapid development, deployment and adoption by intranet
users in any trading location. This presentation focuses
on the business drivers that led Stemcor to introduce a
web-based trading system, the key role that XML plays in
that system, and some of the technical background of the
implementation and role out to Stemcor traders worldwide.
The system is implemented as a multi-tier application, using
a relational database in the data tier and a high performance,
pure Java application server to manage processes and sessions
in the middle tiers. XML is used in the data tier to represent
offers and bids and in the presentation tiers to represent
screen displays that can be manipulated using DOM and XSL,
before being delivered to a web browser as HTML.
by John Chelsom, Managing Director, CSW Informatics
Ltd.,
Richard Edmonds, Head of E-Commerce, Stemcor USA Inc.

THURSDAY
- DECEMBER 7, 2000
BUILDING
THE BUSINESS PLATFORM
11:00am
XML: Adding Process to Commerce for Competitive Advantage
As an alternative to inefficient, disconnected processes,
many new generation net market vendors are turning to Process
Hubs to increase the customer value of their solutions and
to reduce operational inefficiencies. Enabled by XML, Process
Hubs provide process integration capability to all functional
areas of an enterprise and allow enterprise trading partners
to integrate internal workflow tasks with external business-to-business
process tasks. Net market suppliers taking advantage of
Process Hubs can create a compelling value proposition by
significantly reducing transaction costs, differentiating
service, and turning sporadic opportunistic usage into a
process that is an integral part of a user's daily activities.
by Teresa Wingfield, Senior Product Marketing Manager,
Netfish Technologies
11:45
am
Filling the Gaps: XML Business Templates
The very feature of XML that leads some to relegate XML
to the uninteresting status of an infrastructure component
in fact provides implementers of business solutions with
the one indispensable ingredient: simplicity. At the end
of the day, XML is simple, even profoundly so. When the
business integration problems being tackled are anything
but simple, XML can be used to field a constellation of
connections that, in their simplicity, become both flexible
and robust. One way of looking at how XML enables business
is considering the notion of XML Business Templates.
by Joe Gollner, Founder and President, XIA Information
Architects Corporation
2:00
pm
XML and XSL to Build a Collaborative Commerce Platform
Through partnerships and collaborative commerce, businesses
can capitalize on the unique aspects of the Internet to
offer solutions that transcend traditional business models.
The Internet makes possible a radical paradigm shift with
the potential to transform insular supply chains, B2B exchanges,
and sub-optimal approaches to online consumer distribution
into open and dynamic marketplaces or trading communities.
Developing a platform to automatically manage relationships
between a set of actors in the e-commerce environment brings
several technical requirements. This presentation explains
the environment and the requirements, and shows why and
how the combined use of XML, XSL and Java is the right choice
of architecture. It also describes the issues the developers
have to face and what we expect to see soon in the XML standards.
by Regis Baudu, Director Research and Development,
& Sophie Gammerman, Director Product Management,
iMediation
2:45
pm
The RosettaNet Commerce Platform
The Electronic Components (EC) and Information Technology
(IT) industries remain infinitely focused on creating and
selling the next generation of our fast changing technologies.
The deep changes exacted by the new digital economy, coupled
with the growing size of the EC and IT sectors within the
overall economy mandate a transition to new, efficient business
process interfaces between supply-chain trading partners.
While EDI and bar code standards present a formidable foundation
for electronic transactions across many industries, the
EC and IT industries need specific electronic business interfaces
which not only address basic transactional data, but encompass
all aspects of commercial relationships. RosettaNet addresses
these issues by developing open, common business interfaces
to enable both small and large buyers and sellers of computer
technology to do electronic business more efficiently. Learn
more about RosettaNet in this session.
by J.P. Morgenthal, Executive VP/Chief Scientist,
XMLSolutions Corp.
4:00
pm
XML in the Public Sector - Contributing Towards Defeating
Poverty, Hunger and Obtaining Food Security
While much of the thrust behind XML is to meet commercial
interests, XML also has great potential to address the needs
of the public sector, and to help solve some of the world's
most serious social, economic and health problems. In this
respect, FAO can be seen as a good case study to evaluate
the impact that XML can have in the public world, especially
in relation to the Organization's goal of achieving a hunger-free
and food-secure world. Much of FAO's financial resources
are invested in the production, management and dissemination
of scientific and technical information on agriculture,
and XML has an important role to play in this effort. In
particular, FAO's new paradigm for electronic publishing
is based on XML concepts and methodologies, and XML is the
preferred format for the digital archive of FAO publications.
At a recent conference on agricultural information management,
attended by representatives from 91 Member Nations of FAO,
the value of XML was acknowledged and FAO was entrusted
to promote XML and to advise on all aspects of its implementation.
The experience of FAO demonstrates that XML is not only
an effective tool to meet commercial needs, but it can also
play an important role in solving some of the world's most
serious problems such as poverty, hunger and food insecurity.
by Stephen Katz, Chief, WAICENT/FAOINFO Dissemination
Management Branch Food and Agriculture Organization of the
United Nations, Rome
4:45
pm
Integrating B2B Applications using XML and Message-Oriented
Middleware
The real challenge of automating business processes across
company boundaries is the automation of business data transformation
and the integration of such transformation functions with
companies' internal systems. XML has become the de-facto
standard language to define e-commerce and integrating processes.
While methodologies and techniques of processing and extracting
data components from XML document have been well understood,
the problems of how to transform XML business data into
application-specific data objects, and how to integrate
this process with a company's internal applications in a
structured way, remain unsolved. This paper addresses the
data transformation and integration problems in a message-oriented-middleware
intranet environment, and proposes a standard methodology
for developing B2B applications.
by Nick Duan, Senior Software Engineer, webMethods,
Inc.


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