| Track
Chairpersons: |
Beth
Micksch, Manager, Applications Development, WestGroup |
|
Mark
Lemmons, CreoScitex, a division of Creo Products |
| Track
Consultant: |
Irina
Golfman, President, Inera Incorporated |
If you are a publisher, this track if for you. Learn how
XML is changing publishing models. Learn how to publish
in new media and automate the syndication of content.
You will discover what new tools and strategies are available
to publishers, and learn how XML works with metadata to
provide new ways to manage and distribute content. |
TUESDAY
• DECEMBER 5, 2000
XML
CONVERSION STRATEGIES
2:00
pm
XML Documents - How to Make the Switch
Authoring documents in XML can have significant benefits
to an organization. This talk examines those benefits and
what they could mean to your organization. It also discusses
a difficult problem many people face when they decide to
switch to XML - what to do with legacy documents. A novel
technique for dealing with this problem will be demonstrated.
by Tony Stevens, Senior Systems Engineer, Turn-Key
Systems Pty. Ltd
2:45
pm
IBM
based Legacy Document Conversion to XML
This presentation begins with a description of text processing
environment in IBM mainframe using GML. It traces the process
of converting legacy GML into SGML and then into XML. The
speaker also discusses the challenges of rendering XML and
provides tips for a large-scale conversion project.
by Kankan Kumar Roy, Consultant, Pronet Consulting
Services, Inc.
4:00
pm
Creating
XML from Microsoft Word - the Challenges of Authoring XML
Conference Proceedings
In a closed authoring environment, a single XML-aware tool
can be provided to each author who is expected to provide
XML-coded text. But in many cases, the authoring community
uses a word processor for day to day work and are not interested
in moving to a new tool to author XML. This session focuses
on the authoring tool used to create the XML 2000 conference
proceedings in XML. It describes the challenges in using
Microsoft Word for creating XML documents for the purpose
of publishing. An overview of the internals and the technologies
used in the solution (WorX SE) is given. Illustration of
the use of Microsoft Word as a structured editor for editing
DTDs/XDR based document is presented.
by Pradeep Jain, Vice President of Technology, HyperVision
Ltd.
4:45
pm
Creating
XML Content to Drive the Web
Modern Web sites are increasingly driven from databases
that contain both traditional fielded data and XML content.
This presentation discusses several case studies of the
use of XML for this purpose, and the authoring tools that
enable non-technical writers to create valid XML content
for those databases.
by John Turnbull, Chief Scientist, SoftQuad Software,
Inc.
WEDNESDAY
- DECEMBER 6, 2000
CONTENT
RE-USE AND ASSET MANAGEMENT
11:00
am
Authoring for Reuse: Component-based Authoring
Component based authoring is the idea of authoring "chunks"
of information, based on the type of information. This is
a departure from the standard "top-down" approach
to authoring that is the normal approach taken by most technical
writing curricula. The process of component based authoring
includes re-educating authors in the writing process, enabling
them to "let go" of their ownership of parts of
the content so that other authors can contribute.
by Zarella L. Rendon, Senior Applications Engineer,
ISOGEN International Corporation, Caron S. Newman,
Information Technologist, Sun Microsytems, Inc.
11:45
am
Content
Reuse for XML-based Courseware
XML is emerging as the international standard for data storage
and interchange. The global market for computer delivered
courseware is expanding dramatically. XML tagged data can
accommodate the variables of content and pedagogy required
of educational material. XML is the obvious choice for the
storage and delivery of courseware and provides an appropriate
technical platform to preserve the integrity and future
relevance of educational course material.
by Julian Clayton, Director, Maris Multimedia Ltd.
2:00
pm
The
Content Network Protocol: Capitalizing on the Advantages
of XML and Integrating Content in Different Formats and
in Dispersed Locations
Increasingly, eBusiness is being done via the corporate
intranet. Companies are using the intranet as a primary
center of access to business-critical content. Thus, corporate
users are turning to the intranet daily for business critical
information, and these users want to be able to receive
all of their content on the intranet, whether its source
is internal or external to the company. Companies are looking
for ways to integrate information from internal sources
with information from commercial publishers on their intranets
and portals.
by Lee Gibbons, Director of Product Management, NextPage
2:45
pm
Digital
Asset Management and XML enabling Next-Generation Publishing
Through its ability to separate content from form, XML is
taking center stage in publisher’s efforts to embrace
cross-media publishing practices. In order to maximize the
benefits of XML on an enterprise-wide basis, increasingly,
these publishers are adopting digital asset management (DAM)
solutions to facilitate the use of XML-based metadata on
an enterprise-wide basis. DAM provides a technology framework
in which all types of rich media can be imported with associated
metadata into a central database, with specialized tools
for the management of the content and metadata, and the
ability to deliver this content to a wide variety of distribution
platforms.
by Sebastian Holst, Vice President of Marketing, Artesia
Technologies, Inc.
4:00
pm
Hyperlink Validation in a 3-tier Architecture: How the Combination
of XML, a Metadata Repository and Web Technology Provides
a Solution for Hyperlink Validation
Validating hyperlinks is always a challenge for publishers.
This article describes a solution for validating hyperlinks
in a 3-tier architecture. XML processing on the client side
will be communicating with a relational database through
an application server as the middle-tier. The solution currently
serves four client processes: XML editing, data conversion,
index creation and a web-browser.
by Pablo Tomas Jensen, IT Manager, Sweet & Maxwell
(West Group)
4:45
pm
ICE
and PRISM - Using Standards to Enable e-Business Content
Exchange in the Publishing Industry
Automated aggregation, syndication and personalization of
content - are we talking sci fi or are have there been sightings
in the real world?
Publishers
like Reuters have been syndicating news for a very long
time. Aggregators of digital content such as Lexis-Nexis
have also been operating for many years. Even personalization
of content is not new - although its meaning continues to
evolve. So the actual processes are not revolutionary.
However
these processes have been highly labor-intensive and therefore
very expensive. Now, new standards and software tools that
support them are making it possible to automate at least
some aspects of these business processes and show benefits
to the bottom line. Two of these, ICE (Information and Content
Exchange) and PRISM (Publishing Requirements for Industry
Standard Meta-Data) are industry standards key to this process.
ICE
is an XML standard for online syndication that provides
automated, reliable delivery of content. PRISM is the standard
metadata language that specifies and describes both the
content that is being delivered and the correct Rights and
Permissions that should accompany each of the content components.
Combined, ICE and PRISM create a powerful delivery infrastructure
for digital content by facilitating the growth of syndication
and aggregation online. This infrastructure also has an
impact on many business processes, making it possible for
publishers and other companies to efficiently repurpose
information; improve search precision for querying and data
mining; automate globalization of information; improve process
control and automation; and facilitate the management of
rights and permissions.
This
presentation will provide an update on PRISM and feature
a live demonstration showing how software tools that are
PRISM- and ICE-enabled will open up new revenue opportunities
in publishing environments.
by Linda Burman, VP Standards & Evangelism, Kinecta
Corporation, Founder & Co-Chair, PRISM Working Group
THURSDAY
• DECEMBER 7, 2000
PUBLISHING
CASE STUDIES
11:00
am
Cross
Media Database Publishing using HTTP and XML
Publishing content in various media forms for different
audiences can strain an organization's ability to accurately
deliver content within budget and schedule. Today's cross
media publishing demands need a new database publishing
model that integrates with conventional publishing for page,
web, and other media types. A model based on the combination
of HTTP, XML, and database technologies forming a browseable
content web site capable of delivering small content fragments,
proves to be successful.
by Randy Kelley, IT Publishing Manager, Frank Russell
Company
11:45
am
XML
for Data Driven Catalog Publishing
This talk specifically addresses the use of XML to create
print ready formatted output for business-to-business catalog
pages. In real world use this application has reduced customer
production cycles by 60%. It covers benefits to the development
process, long term value of standards based development,
flexibility of XML many uses, and time savings given by
the use of XML mark up throughout an application.
by Mark Christian Hanson, Lead Engineer, Banta Integrated
Media
2:00
pm
Intelligent
eLearning with XML
Addressing the exploding eLearning phenomenon and the construction
of intelligent eLearning tools via a pedagogically informed
use of XML technology, this paper discusses the differing
data requirements of the SWIFT Adaptive Technology, an advanced
eLearning solution, and how XML was used to satisfy those
requirements. Combining technology and pedagogy results
in XML-based eLearning systems that leverage content, investment,
and research.
by Kim Adolphe, President/CEO, Gemini Learning Systems
2:45
pm
XML
Tools for Still Image Metadata
Eastman Kodak has shown with success that the use of metadata
(additional information carried along with image data) can
improve the process of making great pictures, improve the
user experience, and enable the delivery of new features
in the end to end system. To be successful this metadata
must be updated and remain with the image data throughout
the entire imaging chain. In this session, learn how XML
tools make it easier for application developers to use,
display, manage, and save metadata so this chain is not
broken.
by Eugene Rinas, Systems & Software Engineer,
Eastman Kodak Company
4:00
pm
Now
Serving on www.motorola.com/semiconductors: XML Wraps
This paper details the way in which Motorola SPS is working
to create an XML-based database architecture for all of
our web content, focusing most specifically on the solution
we are deploying to database our technical documentation
content.
by Bonnie Holloway-Reeves, SPS e-Business Project
Manager, Motorola Semiconductor Products Sector
4:45
pm
Meeting the Demands of the New Publishing World
The Web creates an insatiable demand for content delivered
by publishers in multiple forms. This case study of a publisher
of educational materials shows how an XML workflow is able
to meet the challenges of scale (more pages in more specialized
formats), while decreasing the total time in the publishing
process and thereby cutting costs.
by Jon Parsons, Director, Product Marketing, Xyvision
Enterprise Solutions, Inc.
FRIDAY
• DECEMBER 8, 2000
11:00
am
Distributing
Content Using Information Content and Exchange (ICE)
This presentation explains how the ICE protocol is impacting
online syndication, enabling new business models for companies
in virtually any industry. It also provides examples of
how successful companies are using applications based on
ICE to syndicate content today.
by Adam Souzis, Chief Strategist & Co-Founder,
Kinecta Corporation, Member of ICE Authoring Group
11:45
am
XML
and PDF: A Case Study
XML is quickly becoming the de facto standard for encoding
rich document content for Web publishing applications. In
this session learn how XML and PDF can be successfully combined
to provide the best of both worlds.
by Chuck Myers, Technology Strategist, ePaper Solutions
Group, Adobe Systems, Inc.
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