SCHEDULE OF EVENTS

Wednesday, April 12 - AM

8:00 am Opening Session

Welcome and Conference Vision

Spring Conference Chair

Joe Lubenow, Vice President, Postal Affairs, Experian

Industry Keynote

Dan Nitz, President, Brown Printing Company

8:45 am Rate Case Analysis

Presort and mail make-up rules that are a part of every rate case require detailed analysis to determine their full effect for any particular volume, class, and penetration level. Then there are the political issues that the hearings will bring out. Veteran expert Richard J. Funck leads our panel featuring Peter J. Moore, with his unparalleled ability to extract the finest detail from rate-make-up combinations, and postal and industry spokespersons who will provide a thorough understanding of what's in store with R-2000.

Moderator:
Richard J. Funck, Director of Postal Affairs, WIT Postal Logistics, Inc.

Panelists:
Anita Bizzotto, Vice President, Pricing and Product Design, US Postal Service

Neal Denton, Executive Director, Alliance of Non-Profit Mailers

Peter J. Moore, President, Peter J. Moore and Associates

David R. Straus, Postal Counsel/American Business Press, Thompson Coburn

10:15 am Break

10:35 am Session 2: Mailer Operations Issues

Panel 1-Inkjet Reordering

Postal auditor demands for exactness in mail make-up defy the realities of bindery operations. GCA's POISE Group (Printers' Operational Issues Study Effort), had been meeting with Postal officials to establish a workable approach to a problem that isn't going to go away. Leading the POISE Group is MTAC Chair Joe Schick who will moderate this panel on what's been done, and what new policies and procedures to expect; also includes MERLIN tests and deployment.

Moderator:
Joe Schick, Director, Postal Affairs, Quad/Graphics, Inc.

Panelists:
Paulette Kelly, Customer Service Support Analyst, US Postal Service

John Sadler, Manager, Mail Prepartation and Standards, US Postal Service

Panel 2-Package Integrity

An extensive data collection effort has resulted in an array of statistics clearly demonstrating the extent and sources of the problem of broken bundles that eat up time, productivity and money in Postal facilities everywhere. The data point to the steps that the mailing industry needs to take in equipment, supplies, and the process itself. Leading the Package Integrity Work Group has been Russell A. Shores who will moderate the panel on what's been learned, and what to do about it.

Moderator:
Russell A. Shores, Postal Affairs Manager, Brown Printing Company

Panelists:
Cheryl Beller, Customer Service Support Analyst, Business Mail Acceptance, US Postal Service

Sander Glick, Vice President, Project Performance Corporation

Pat Killeen, Operations Specialist, Processing and Distribution Center Operations, US Postal Service

Val Scansaroli, Director/Distribution and Postal Affairs, Meredith Corporation

12:05 pm Lunch-Postal Rates-The Long-Term Perspective

Speaker:
Rita D. Cohen, Sr. Vice President, Legislative and Regulatory Policy, Magazine Publishers of America

Wednesday, April 12, 2000 - PM

1:30 pm Session 3: Consolidation and Delivery

Panel 1-Presort Optimization and Processing Opportunities

Is the combination of Periodicals and Standard A on the same pallet doable? What will be the new rules for combining automation and non-automation mail in the same container? How should off-shore mail be handled? What will be the incentive for taking the mail "the last mile," i.e., directly to the DDU? These are some of the key questions for this panel.

Moderator:
Joe Lubenow, Vice President, Postal Affairs, Experian

Panelists:
George Baldassare, Director, Time Incorporated

Barry Elliott, Manager, Time Customer Service

Cheryl Beller, Customer Service Support Analyst, Business Mail Acceptance, US Postal Service

2:30 pm Panel 2-Maximizing USPS and Industry

Transportation

Nationwide shortages of equipment and drivers make it essential that industry and the Postal Service maximize what's available at all times. We've asked a panel of transportation leaders what are the opportunities and the constraints in mixing products, keeping the truck full even while drop shipping, tying in Mail.dat information to facilities, and even having an accurate facilities database.

Presenters:
William S. Deja, Vice President, Transportation, Quad/Graphics, Inc.

Dan Scapin, Sr. Vice President, Logistics & Distribution, Quebecor World

3:30 pm Session 4-Breakouts

Panel 1: Canada Issues Update

In addition to the new make-up rule and other changes in the product simplification program taking effect April 17, Canada Post has undertaken a quality program that should bring significant positive results to the mailer. Electronic communication and the definition of "machineable" are among other issues that this panel will address, led by the Canada Panel Co-Chairs.

Moderators:
Michael Druce, Director, Communications and Public Affairs, Quebecor World and Canada Panel

Co-Chair
Leigh-Anne Stanton, Director, Address Management, Canada Post Corporation and Canada Panel Co-Chair

Panelist:
Kathleen Rowe, Reader's Digest Association, Speaking as President of the National Association of Major Mail Users

Panel 2: Promotion Graphics Council

The 2000 Edition of the PGC Operations Handbook and JIFFI, the Job Information File Format for Industry, is one important development that will be reviewed in this coverage of the work of the Council.

Moderator:
Anita Pursley, Vice President, Postal Affairs, Quebecor World

Panelists:
Promotion Graphics Council Members

5:00 pm Adjourn

6:00-7:30 pm Reception

Thursday, April 13 - AM

6:30 am Ninth Annual Spring Conference Walk/Run

8:00 am Session 5: Postal Operations

Panel 1: Flats Strategies and Cost Reduction Opportunities

What better place to partner with customers than in process automation for lower overall costs. The Postal Service says flats are expensive to process. New sorting equipment is coming on line. Will it help? Could it bring greater preparation efficiencies to the mailer? What's the long term strategy for flats? What cost reduction opportunities are in sight?

Moderator:
Clarence Banks, Manager, Logistics Services, RR Donnelley & Sons

Panelists:
Diane Chastain, Director of Print Production, American Management Association/K.C. Division

Karen Magazino, Marketing Specialist, US Postal Service

Elliot H. Siegel, Executive Program Director, Next Generation Flat Sorter, US Postal Service

9:15 am Panel 2: Periodicals Advisory Group Update

Howard Schwartz is in charge of the Advisory Group working on entry forms revisions, DMM rewrite, and such regulation modifications as the ride-along provision. Here's a full report on what's been accomplished and what's in the works.

Moderator:
Howard Schwartz, Director, Distribution & Postal Affairs, Conde Nast Publications, Inc.

Panelists:
Sherry Suggs, Manager, Mail Preparation & Standards, US Postal Service

Frank Lynn, Manager, Distribution, Brown Printing Company

10:00 am Break

10:20 am Panel 2: Opportunities in Mail.dat and PostalOne!

Mailers continue to find more gold in Mail.dat files for internal and external applications. Principal author of the Mail.dat specification, Daniel J. Minnick, will lead this panel of success stories, a screen demo, discussions on Internet operations, and translating a Mail.dat file to a time schedule.

Moderator:
Daniel J. Minnick, Vice President, Postal & Industry Services, Experian Direct Tech

Panelists:
Joe Bailey, President, Monticello Software

Larry V. Goodman, Manager, Business Customer Support System Group, US Postal Service

Peter J. Moore, President, Peter J. Moore and Associates

Lloyd M. Moss, Postal Products Manager, Window Book Inc.

Ruthann M Stief, Operations Manager, Webcraft, Inc.

11:30 am Lunch

Thursday, April 13 - PM

Session 6: Information at Work

1:00 pm Panel 2: The Information Platform

Charles E. Bravo, the US Postal Service Vice President, Information Platform, will keynote this session with a report on the progress and directions of this major initiative. A follow-up panel will delve into such important elements for the mailer as Planet Codes for flats and unit load tracking.

Moderator:
Robert Lindsay, Consultant

Panelists:
Brent Raney, Manager, Systems Engineering/Information Platform, US Postal Service

Bob Rosser, Director/New Business Development, Experian

2:00 pm Panel 3: Addressing Issues

Three of the top experts on addressing will participate in this forward-looking session on address change services, GCA's Address Data Interchange Specification (ADIS), new rules on private mail box addresses, customer profile information, and more. Of particular interest will be a progress report on the GCA Parsing Derby, comparing leading address management software. GCA's International Mailers Council Steering Committee Chair Anita Pursley will review the Council's work in addressing and other important international issues.

Moderator:
Joe Lubenow, Vice President, Postal Affairs, Experian

Panelists:
Peter J. Moore, President, Peter J. Moore & Associates, Inc.

Anita Pursley, Vice President, Postal Affairs, Quebecor World

James W. Schemmel, Director, Distribution, Communications Data Services

7:00 pm Reception/Dinner

Friday, April 14

8:00 am Session 7: Partnering with Customers

Keynote:
Henry Cleffi, Associate Vice president, Sales, US Postal Service

The revised sales organization and National Account Managers program are two of the topics that Mr. Cleffi will cover, with time for questions and dialogue.

8:45 am Postal Operations (Cont'd)

Panel 3: Revenue Assurance

Postal Service responsibility for revenue protection continues to plight the mailer when the rules and rulings can be unclear and changeable. Some progress has been made since the release of the auditors' checklist last summer, but more work needs to be done. This analysis should help the mailer while outlining more areas for needed procedural improvement.

Moderator:
Charles L. Pace, President, C L Pace and Associates

Panelists:
Sherry Suggs, Manager, Mail Preparation & Standards, US Postal Service

Jack Widener, Director, Distribution, Newsweek

Angelo Wider, Manager, Revenue Assurance, US Postal Service

9:35 am Break

9:55 am Session 8: Direct Mail and the Internet Link

Cox Target Media is the parent company of Val-Pak Direct Marketing. The Internet brings a new dimension to what makes up "target media"; and linking electronic and print makes for a powerful marketing combination. Here's a report on how this smart company is building for the future.

Speaker:
Jim Sampey, Sr. Vice President, Cox Target Media

10:35 am Session 9: Opportunities for 2003 and Beyond

The latest predictions call for a real decline in First Class Mail volume beginning in 2003. The impact on other classes would be devastating. Is it already happening? Does it have to happen? What could be done now to delay or avert it? For answers we've called the foremost postal experts to give their ideas and opinions in this most significant issue.

Moderator:
Robert J. O'Brien, Vice President, Postal & Distribution Policy, Time Customer Service, Inc.

Panelists:
Cary H. Baer, President, Cary H. Baer & Associates Inc.

Edward J. Gleiman, Chairman, Postal Rate Commission

Coleman W. Hoyt, Principal, Coleman W. Hoyt Consulting

11:45 am Conference Summary

12:00 noon Prize Drawing/Adjourn

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