Information Content and Exchange

The ICE standard reduces the cost of doing business online and increases the value of B2B relationships. ICE facilitates the controlled exchange and management of electronic assets between networked partners and affiliates. Applications based on ICE allow companies to easily construct syndicated publishing networks, Web superstores and online reseller channels by establishing Web site-to-Web site information networks. This tutorial provides an overview of ICE and how it is currently being used to facilitate automatic exchanging, updating, supplying and controlling of assets in a controlled fashion without manual packaging or knowledge of remote Web site structures. ICE makes it possible to create new classes of commercial Web applications across industries such as financial services, publishing, high technology and travel. As with most successful standards initiatives, ICE is based not only on the contributions of technology companies, but also on a unique combination of sources and destinations for online assets.

Customer Profile Exchange

CPExchange offers a vendor-neutral, open standard for facilitating the privacy-enabled interchange of customer information across disparate enterprise applications and systems. The CPExchange standard integrates online and offline customer data in an XML-based data model for use within various enterprise applications both on and off the Web. This tutorial examines the CPExchange and shows participants how to facilitate the exchange of customer information among disparate enterprise systems. Additionally, how online integration is possible for customer interaction data and marketing events resulting in a networked, customer-focused environment that allows e-businesses to leverage a unified view of their customers into more compelling e-relationships.

The Mobile Internet Business... Wireless Telecommunications
Instructor: Marc Breissinger, webMethods, Inc.

Mobile devices are changing the way we do business and interact with each other. Wireless communication is revolutionizing our access to information and there is no doubt that mobile devices, already so prevalent in today's society, will only grow in usage. But, how will we use them? The success of the mobile Internet will depend on the creation of new ways to conduct transactions via a mobile device. Entirely new businesses and business models are explored in this tutorial and participants will learn how mobile and Internet technology will enhance business applications in the future.

Auction Wares

In a market that changes rapidly, finding products and services at the best price can be a challenge. Learn how auction wares has reinvented business and taken a once unique buying experience to the Web. This tutorial reviews the basics of Internet auction technology and what it takes to build auction sites. Examples of auction sites will be reviewed and how a business can use auction technology to reach a new growing population of Internet customers.