Wednesday, 14 June
0900
- 1030
XML for wireless devices
(For:
technical implementers)
Chair:
Robin Tomlin, Principal
Consultant, PricewaterhouseCoopers, USA
Mobile
access to the Web on a variety of non-PC devices is
the goal of the Wireless Application Protocol (WAP)
and Wireless Markup Language (WML). This session starts
with how XML is used in mobile applications and finishes
with a discussion of how a single source of information
can be tailored for delivery to or gathering of data
from a specific device.
Mobile commerce and WML
Kimmo Rytkönen,
Consultant, TietoEnator Oyj, Finland
The usage of WML on mobile applications is one
of the newest and most promising application areas
of XML, and a mobile access to companies' information
systems offers a great number of new business opportunities.
WAP can be seen as a completely new information channel
for service providers and information consumers.
Data gathering using wireless
technologies
Simon
Groves, Consultant, OpenMIND Consulting, UK
As
the number of non-PC devices accessing the internet
increases, the ability to use a single-source of information
that can be tailored to the device accessing it increases.
The presentation outlines how this can be achieved,
with particular focus on data gathering.
0900
- 1230
Using the technology
(For: executives)
Chair:
Simon Nicholson,
Market Development Manager, Sun Microsystems, USA
Continuing the series
of sessions for managers, speakers provide insight
into how many of the standards and technologies discussed
in the previous panel are being used in business today.
An authoring tool for building
flexible on-line courses using XML
Laura Farinetti,
Researcher, Dip Automatica e Informatica - Politecnico
di Torino, Italy; Florin Bota,
Teaching assistant, Department of Computer Science
- Babes-Bolyai University, Romania; Additional author:
Anca Rarau, PhD student,
Computer Science Department - Technical University
of Cluj-Napoca, Romania
XML, XSL and DTDs can be used to define the structure
of flexible and modular on-line educational courses.
This presentation describes the design and the implementation
of an authoring tool for producing on-line courses,
flexible enough to adapt to a number of different
user profiles, that have different entry levels in
terms of already acquired knowledge, and different
learning goals. This tool is a friendly, educational-oriented
authoring environment that allows the teacher to create
courses that contain texts, images, audio, video,
and hyperlinks without any professional computer skills.
Planning a new type of literary
edition: the Thomas Mann project
Ingrid Schmidt,
Senior Information Architect, VIA, Germany; Carolin
Müller, Information Architect, VIA, Germany
The constantly changing requirements of today's
media landscape demand a new concept for literary
editions. Such a forward-looking model should be SGML/XML-based,
and should acknowledge the central importance of Topic
Maps. In this respect, the Thomas Mann project combines
in a unique way the work of one of the most famous
authors of the 20th century with an innovative way
of information organization.
Designing a dynamic XML website
Daniel Riggs,
Consultant, OpenMIND Consulting, UK
A case study for business managers, demonstrating
the issues involved in designing a dynamic website
using 100% XML.
From harried to harmonious:
the conference proceedings story
Chris Moffett,
Director of Professional Services, Arbortext, Inc,
USA
For any delegate who wants to learn how XML was
used to create the conference proceedings.
0900
- 1230
XML & eBusiness: B2B integration
(For: business implementers)
Chair:
Nick Arnold, Director
of Strategic Business Consulting, iMediation, USA
This track covers the
principal issues of integrating business processes
based on XML and related technologies. Speakers address
general questions of methodology as well as offer
concrete examples from cases studies.
Effective strategies for integrating
businesses on the Net using XML
David Burdett,
Lead Scientist, Commerce One, USA
Many businesses plan to use eCommerce to connect
their accounting and ERP systems to their business
partners. However, connecting systems together is
neither easy nor straightforward. Unless systems can
communicate properly and effectively, the anticipated
business benefits will not arise. Many people agree
that XML has a major role to play in making this happen.
This presentation will describe approaches and strategies
to make it work effectively.
XML and XSL for managing eCommerce
partnerships
Regis Baudu,
Director Research and Development, iMediation, France;
Sophie Gamerman,
Product Manager, iMediation, France
Managing business partnerships on the web is important
to more and more eCommerce sites. Developing a platform
to automatically manage these relationships brings
several technical requirements. This presentation
explains the environment, the requirements and shows
why and how the combined use of XML, XSL and Java
is the right choice of architecture. It also describes
the issues the developers have to face and what we
expect to see soon in the XML standards
Business process integration
through XML
Robert Skinstad,
Sr Director PSO, Europe, Sweden
The value of XML is ultimately found in a reduction
of costs associated with establishing cross-enterprise
and cross-platform interoperability for trading partners,
while leveraging and extending legacy infrastructures
as well as investments in existing eCommerce architectures.
The delegates will learn how XML can be deployed with
existing eBusiness infrastructure, and result in savings
of millions of dollars a year in process improvements.
Business
case and technical issues using XML for supply chain
integration
El Smith,
Global Technology Manager, Valley Forge Technical
Information Services, GmbH, Germany
There is a strong business case for integrating
suppliers, customers and partners into a seamless
supply chain. The advantages are dramatic, reducing
time and costs while increasing quality. You've heard
about it -- now learn the detailed business case,
and how to do it, using XML, which is an ideal technology
for it.
0900
- 1230
Topic Maps: a user perspective
(For: business implementers)
Chair:
Guy Fermon, TechnoForum, France
Topic Maps, a recently
released ISO standard is one of the most exciting
topics of the year. This session provides users with
an introduction to and overview of the subject, a
discussion of the practical implementation of Topic
Maps, and a case study of Topic Maps in action.
The TAO of Topic Maps
Steve Pepper,
Senior Information Architect, STEP Infotek, Norway
Topic maps are a new ISO standard for describing
knowledge structures and associating them with information
resources. Dubbed "the GPS of the information universe",
topic maps are destined to provide powerful new ways
of navigating large and complex corpora. This presentation
provides a non-technical introduction to the basic
concepts, shows some areas of application, and discusses
the relationship to the W3C's RDF standard.
Topic Maps go XML
Michel Biezunski,
Consultant, Infoloom, France; Steven
R Newcomb, President, TechnoTeacher, Inc, USA
The Topic Maps paradigm standardized in ISO/IEC
13250:1999 constitutes a compelling technical, political,
and economic development in which a lot of news is
being made, and in which significant activities are
ongoing. This paper attempts to present the news about
topic maps in an accessible fashion, with enough basic
technical information to make the news understandable.
Topic Map cartography - a
discussion of practical methods of authoring and maintaining
Topic Maps
Colin Baird,
Web Developer, STEP UK Ltd, United Kingdom
Topic Maps, implemented through the ISO/IEC 13250
standard, are designed to facilitate the organisation
and navigation of large collections of information
objects by creating meta-level perspectives of their
underlying concepts and relationships. This paper
will examine the issues involved in using the standard
to create Topic Maps that enable this objective. As
a so far unproved new technology, the presentation
aims to begin the process of establishing 'good practice'
methods for creating and maintaining these meta-level
perspectives.
Topic Maps in an encyclopedic
online information platform
Heinz Wittenbrink,
wissen.de Product Management, Bertelsmann Lexikon
Verlag, Germany
Abstract not available.
0900
- 1230
XML & digital printing:
XML for publishing & printing industries
(For:
all delegates)
Chair:
Nils Enlund, Professor,
The Royal Institute of Technology, Sweden
XML
is a family of metadata and web standards that will
play a major role in web, cross-media and print publishing.
This session and its conclusion in the afternoon will
cover various aspects of content management, media
production, output and delivery in web media, and
digital printing systems.
Widely Distributed Digital Printing
Kenneth
M Brooks, Jr, Vice President, Digital Content,
Barnes & Noble, Inc, USA
With
the advent of on-demand printing and fulfillment of
books centrally and at point-of-purchase, digital
printing is poised to take the book publishing and
retailing industries by storm. This presentation will
address some of the challenges we're facing in the
management of a large-scale distributed printing application
across a wide variety of print engines.
XML-based IFRAtrack - the glue
for integration in business-wide media workflow management
systems
Stig
Nordqvist, PhD, CIO, Göteborgs-Posten Group,
Sweden; Additional authors: Johan
Stenberg, PhD, Managing Director, MWM AB, Sweden;
Fredrik Fällström, PhD, Development Manager,
MWM AB, Sweden
Content
management and production processes in the media industry
are becoming more complex. This puts new demands on
management and creates new possibilities of intersystem
integration. The new XML-based IFRAtrack recommendation
is a tracking information interchange mechanism for
integrating production management systems in the media
industry.
Electronic book conversion and
manufacturing using embedded tagging tools
William J Ray , PhD, President, Group InfoTech, Inc, USA
Large scale OCR conversion of out-of-print books
has become both economically viable and desirable
with the advent of internet distribution and the general
availability of both print-on-demand (POD) systems
and the E-book. This paper describes a new manufacturing
and embedded tagging process associated with the conversion
of data from physical pages to tagged electronic files.
The paper, specifically, describes a set of new tagging
tools that allow the user to provide for significantly
reduced cost for tag creation.
Modules
for an XML schema in the book-on-demand process
A.C.
Hübler,
Director of Institute, Chemnitz Technical University
& K. Kreülich, Academic,
Chemnitz Technical University, Institute for Print-
and Media Technology, Germany
XML
provides new opportunities for Book-on-Demand applications,
in particular it directly supports subtler content
management methods for individual user requirements.
The presentation illustrates how to use and implement
these capabilities.
0900
- 1230
Technical theory & practice
(For: technical implementers)
Chair:
Norbert Mikula, Chief
Technology Officer, DataChannel, USA
This track is not for
the faint of heart (or mind)! If thinking about XML
tokenizers, the DOM, XML property objects and XML
real-time processing keeps you awake at night, then
this is the exactly the right track for you.
An extensible model for real-time
XML processing
Dan Rosen,
Brown University Dept of Computer Science, & Senior
Software Developer, Yomu, USA
Some XML-based languages have both defined content
and behavior: for example, MathML, which defines both
a set of XML tags and what an application should render
when it encounters those tags. Although the XML specification
defines how content must be processed, no standard
exists to define how applications must handle behavior,
especially when multiple behaviors must interact:
for example, when MathML and XHTML are part of the
same document. This paper solves this problem by defining
a standard processing model capable of handling any
number of XML-based languages' behaviors concurrently.
XML
Property Objects
Paul Prescod,
Consulting Engineer, ISOGEN International, USA
Integrate data binding, object oriented programming,
RDF, Groves, relational databases and XML through
a new abstraction-defining schema language called
"XML Property Objects".
Programming XML: using the
DOM
Lauren Wood,
Director of Product Technology, SoftQuad Software
Inc, Canada
More and more businesses are using XML as the
syntax language of choice for marking up information
in such a way that software and systems can easily
process it. The W3C Document Object Model is one of
the most popular choices for accessing and manipulating
this information. This talk not only tells delegates
the current status of the specification, it also shows
some of the new, interesting, and useful things that
businesses and programmers are doing with the DOM.
Managing
tokenizers in XML search
Jacek R Ambroziak,
Staff Engineer/XML Software, XML Technology Center,
Sun Microsystems, USA
Tokenization is a critical dependency in full-text
indexing. It is a demanding process, sometimes requiring,
for example, the application of different rules and
supporting data to process different sections within
the same document. This presentation describes an
approach that harnesses the power of Java to manage
the tokenization process of XML documents.
1100
- 1230
O'Reilly Media Panel
Is WAP Necessary?
The Wireless Application Protocol is all the buzz
in the tech trades this season. But what does it offer
that isn't currently available to wireless users?
Is it a natural migration, or a proprietary ploy?
Join the panel discussion in Salle 253.
1100
- 1230
Linking technologies
(For:
technical implementers)
Chair:
Thomas Jell, Principal
Consultant, Siemens, SBS EBS, Germany
This
session addresses the use of linking, from the relationship
of linking to such varied topics as sitemaps and directory
services, to the use of linking as an alternative
for standard external entity management.
A common ground: the whole-part
information set
Didier
Martin, CEO, Talva Corp, Canada
Is
there any similarities between topic maps, site maps,
tables of content, parts catalogs and directory services?
The answer is yes. Learn how Xlink and RDF could be
used to solve this enigma and hear more about whole-part
information sets.
External entities and alternatives
Karen
Lease, Senior Software Engineer, Valley Forge
Technical Information Services/SPX FRANCE, France
This
talk weighs the pros and cons of standard external
entity management versus the mechanisms proposed by
XML Linking working group (XLink and XInclude). Examples
discuss the use of the SAX EntityResolver interface
as well as application-specific schemes for including
external content.
1430
- 1540
XML
& the law
(For:
executives)
Chair:
Cecilia Magnusson Sjöberg,
LL D, Associate Professor, Faculty of Law, Stockholm
University, Sweden
The
popularity of the Web as a publishing medium highlights
the legal issues surrounding electronic access to
intellectual assets. This panel examines how use of
XML may be protected by intellectual property rights
and generally enhance eCommerce capabilities, especially
if the legal issues are considered early in the design
of a system.
XML related intellectual assets
Cecilia
Magnusson Sjöberg, LL D, Associate Professor,
Faculty of Law, Stockholm University, Sweden
Information
and technical applications on the Internet have come
to represent great economic values. At the same time
it is a well known fact that the Web and similar digital
networks challenge the conventional ways of understanding
and managing intellectual property rights. This gives
rise to a need for legal advise, but precise answers
are rarely found in the law itself. In this context,
awareness of the predominating legal principles for
protecting DTDs and schemas, stylesheets, markup,
etc. already during system development may reduce
the uncertainty.
Next generation eCommerce and
law - understanding the legal issues in the design
of XML-based standards for eCommerce
Nicklas
Lundblad, E-commerce Analyst and Research Programme
Director, E-commerce, Institute for Media Technology
& Swedish Office of Science and Technology, Sweden
Today
several different XML-based standards for electronic
commerce are available. The legal analysis of these
standards is crucial to the understanding of future
problems and possibilities of the wide area of applications
in the eCommerce space. By examining standards such
as CBL 2.0, cXML, ebXML and eCo, we can construct
a set of basic questions that should be asked in the
implementation of XML-based electronic markets and
systems, thus integrating the legal issues into the
system design process.
1430
- 1540
Registries & repositories
(For:
business implementers)
Chair:
Dianne Kennedy, Executive
Director, IDEAlliance Independent Consultants Cooperative,
USA
In the past year, one of the most exciting
new developments has been the announcement of a number
of registries and repositories for schemas and DTDs.
This session provides a brief introduction of the
topic followed by briefings on two of the most prominent
registries, XML.org and BizTalk.org.
BizTalk.org – a briefing
Neil Hutson,
Biztalk Application Architect, Microsoft, USA
XML.org:
a progress report on the OASIS registry and repository
Una Kearns,
XML Architect, Documentum, Inc, USA; Simon
Nicholson, Market Development Manager, Sun Microsystems,
USA
1430
- 1540
XML vocabularies
(For:
business implementers)
Chair:
Laura Walker, Executive
Director, OASIS, USA
One
of the fundamental components of eCommerce is the
ability for trading partners to easily and quickly
transfer meaningful information. Vertical industry
vocabularies address the issue of semantics within
a known group. This session provides a look at how
two industries, insurance and travel, are developing
and using vocabularies to improve and enhance business
processes.
Towards XML standards in the
insurance industry
John
Kemble, Manager, Electronic Commerce, Association
of British Insurers, UK
Communications
standards have traditionally been fragmented in the
insurance industry, with little co-ordination between
areas that are geographically separate, between different
lines of business and between different business functions.
XML could provide both a rationale and ability to
break down those barriers - but only if the industry
is prepared to face up to the challenges this opportunity
presents.
How the OpenTravel Alliance
is agreeing an XML vocabulary for multiple industries
- airlines, hotels, etc.
Nick
Lanyon, Chairman, Lanyon Inc, UK
The
OpenTravel Alliance has been working on an XML specification
(tags, DTDs, infrastructure, etc.) for use across
the widely-defined travel industry since May 1999.
Several political, organisational, and technical obstacles
had to be overcome to enable it, working with its
100 member organisations (airlines, hotel chains,
travel agencies, Global Distribution Systems, software
companies, companies with large numbers of 'managed'
travelers, etc.), to publish Version 1 of its specification
for public review in February 2000.
1430
- 1720
eBusiness: a technical perspective
(For: technical implementers)
Chair:
Dr Eduardo Barrera,
General Secretary of Commercenet Spain and acting
Commercenet Europe Executive Director, ECTF International
President, Spain
This
session provides the technical delegate with a look
at the impact of schema design on eCommerce applications,
continues with discussions on viable architectures
and the use of APIs, and concludes with a review of
the Information for Content Exchange (ICE) reference
implementation.
XML schema design for business-to-business
eCommerce
Arofan
Gregory, Lead Scientist, Commerce One, USA
XML
schema languages allow XML-based business documents
to leverage the best features of EDI, while enhancing
usability in many ways. They also provide some features
that have never existed in terms of real-time extensibility
and default processing. This presentation discusses
how XML schema design is critical to the succesful
implementation of interoperable B2B trading systems.
XML lessons for master eBuilders:
using XML effectively in eBusiness architectures
Ronald
Bodkin, Chief Technologist, C-bridge Internet
Solutions, Inc, USA
As
XML is incorporated into the foundation of eBusiness
applications in increasing numbers and greater variety,
it is critical that developers have an understanding
of how and where it is most effective and how it contributes
to the overall success of their implementations. This
presentation will discuss how to decide where to use
XML in architecture, how to integrate transactions
between business partners, and approaches to selecting
and designing vocabularies. It will also discuss architectural
patterns for leveraging XML, patterns for effective
implementation, and skill sets for teaching others
a critical part of successfully using XML.
Implementing an XML API for
an n-tier eCommerce application
Kristie
Hooker, Principal Member of Technical Staff, Beyond.com,
USA
With
the ability to precisely describe data with a well-defined
DTD, using an XML API for data interchange offers
many advantages. Implementers can be assured of high
data integrity and be confident of the proper execution
of business systems. This is extremely applicable
for n-tier eCommerce systems that pass data between
many sources. In this presentation, the audience will
learn what is needed to implement an XML API in an
n-tier architecture as the primary source of interchange.
ICE Reference Implementation
Dianne
Kennedy, Executive Director, IDEAlliance Independent
Consultants Cooperative, USA
This
technical presentation explains the public domain
software being made available to developers thanks
to the ICE working group of IDEAlliance.
1430
- 1720
Topic Maps: the technical side
(For:
technical implementers)
Chair:
Steve Pepper, Senior
Information Architect, STEP Infotek, Norway; Steven
R Newcomb, President, TechnoTeacher, Inc, USA
The
Topic Maps paradigm is both simple and subtle. Well-used,
it can greatly increase the findability of information
in our increasingly complex and information-flooded
world. This session focuses on the challenges and
lore of using the Topic Maps paradigm well.
Using Topic Maps for the representation,
management and discovery of knowledge
Eric
Freese, Director of Consulting Services - Midwest
Region, ISOGEN International, USA
Topic
Maps provide a powerful new capability to add intelligence
to information without modifying the source. This
presentation discusses how that intelligence, as well
as the knowledge stored within documents, can be captured
and used to build a knowledge base. A demonstration
system will show how the knowledge base can be used
in the management and presentation of information.
Towards knowledge organization
with Topic Maps
Alexander
Sigel, MA, Researcher, Informationszentrum Sozialwissenschaften,
Germany
With
Topic Maps you can define arbitrarily complex knowledge
structures and attribute them as metadata to information
resources. Decentrally creating, maintaining and exchanging
even more heterogeneous metadata is a powerful basic
service of high interest for a broad range of applications.
However, sooner or later you have to cope with the
new semantic heterogeneity and come up with strategies
to achieve better semantic interoperability. Therefore,
this talk takes a "knowledge organization" perspective.
It sketches typical scenarios from that domain in
which Topic Maps can be of use, shows how classical
knowledge organization challenges reappear with Topic
Maps, and gives first recommendations on approaches
and further directions for organizing knowledge with
Topic Maps.
The answer is just a question
[of Topic Maps matching]
Rafal
Ksiezyk, Managing Director, STEP Poland Ltd, Poland
The
expressive power of Topic Maps, commonly perceived
as a method for indexing of information resources,
places the standard very close to artificial intelligence
and knowledge modelling. Topic Maps resemble semantic
networks and conceptual graphs, but offer more - a
unique, standards-based way of encoding and exchange
of knowledge. Starting from a description of the AI
aspects of Topic Maps, this presentation demonstrates
the practical benefits they provide. Further, it will
focus on applications in information filtering and
retrieval using a topic-map-defined user profile.
Topic Map technology - the state
of the art
Graham
Moore, Chief Technical Officer, STEP UK Ltd, United
Kingdom
Topic
Maps are being embraced by a wide number of organisations
throughout the world. Companies and individuals have
realised how the power of Topic Maps can help them
solve their information problem. However, in order
to make the vision a reality there must be software
that supports the Topic Map paradigm. This paper presents
a look at Topic Map technology, asking questions about
what it should, could and does do. It presents the
cutting edge of Topic Map development.
1430
- 1720
XML & digital printing:
management of digital printing (TAGA)
(For:
all delegates)
Chair:
Simo Karttunen,
Professor DTech, Helsinki University of Technology,
Finland
XML
is a family of metadata and web standards that will
play a major role in web, cross-media and print publishing.
This session and its predecessor in the morning will
cover various aspects of content management, media
production, output and delivery in web media and digital
printing systems.
PPML (Personalized Printing
Markup Language) - a new industry standard print language
Dave deBronkart,
Senior Consultant, Print On Demand Initiative (PODi),
USA; Peter Davis, Principal
Consulting Software Engineer, Pageflex, Inc, USA
Personalized printing (also known as variable
data printing, variable info printing, etc.) is the
highest-value application for high quality full color
digital printing: it allows creation of brochures,
mail shots, menus etc. that are attention-getting
because they are truly personalized, with variable
content selected for the interests of the individual.
But until now personalization has only been possible
through proprietary, closed systems, which has restricted
buyers' choice of software and machinery. This session
presents PPML, a brand-new XML-based industry standard
printer language defined by PODi, an industry-wide
consortium of 13 companies for variable data printing.
Book ticket files and imposition
templates for variable data printing: fundamentals
for PPML
Dirk
De Bosschere, Systems Development Manager - Digital
Printing Systems, Barco Graphics, Digital Printing
Systems, Belgium
Barco's
has a reputation of building innovative solutions
and products for Personalized and Digital Printing.
Long before the PPML standard (Personalized Printing
Markup Language) was built, Barco understood the appropriateness
for using XML in describing personalized documents
and how pages are to be 'imposed' on digital presses.
This presentation amplifies on the 'Book Ticket Files'
and 'Imposition Templates', and their concepts that
contributed to the PPML standard.
Selecting and utilizing metadata
of news articles
Asta
Bäck, Senior Research Scientist, VTT Information
Technology, Finland
During
the publishing process metadata are needed for different
purposes. This paper lists these and analyses various
metadata dictionaries with regard to the metadata
aspects they cover. This paper reports a case implementation
where metadata are used to support electronic publishing
services for end-users and editors. Some of the metadata
are created explicitly and some are collected semiautomatically
or automatically. It concludes with experiences gained
from using this metadata and processing the actual
XML-articles for rendering.
Finishing technologies in digital
printing: making digitally printed documents professional
Anastasios
Politis, Research Scientist, Royal Institute of
Technology, Stockholm, Sweden, Greece
The
increased use of digital printing systems has necessitated
the development of new finishing and binding systems
for the documents that are digitally printed. A quite
important issue on finishing technologies for digital
printing systems is the requirement for digitally
printed documents to be as good, look as "professional"
and function as the traditionally finished ones. This
presentation reviews this and other issues for digitial
printing systems.
1610
- 1720
XML
& the enterprise
(For: executives)
Moderator:
Adrian Rivers, Managing
Director, RivCom, UK
Panel
members:
Pam
Gennusa, European Representative, OASIS, UK
Norbert
Mikula, Chief Technology Officer, DataChannel,
USA
Klaus
Müller, Branch Head, NATO C3 Agency, The
Netherlands
It
is now generally accepted that XML will become established
as a key enabler for Web and Internet- based enterprise
information exchange and distributed computing. However,
it is difficult to know how best to adopt a technology
that has a role to play in so many aspects of an enterprise's
information and IT architecture. Based on the results
of an important W3C-sponsored workshop of XML practioners,
this panel discussion will identify a clear map that
helps identify the options that are available for
any organisation that is establishing a strategy for
XML implementation, but also dynamically demonstrates
the divergent views that exist as to the best route
that should be taken on that map
1610
- 1720
Making it personal with XML
(For:
business implementers)
Chair:
Paula Angerstein,
Principal XML Architect, Vignette Corporation, USA
Getting
the right information to the right audience - personalization
- is challenging businesses around the world. This
session starts with an overview of a new standardization
effort for privacy-enabled interchange of customer
data among applications and concludes with an examination
of how XML can facilitate localization and personalization.
The Customer Profile Exchange
Standard (CPexchange)
Brad
Husick, VP Standards & Evangelism (co-chairman,
CPexchange marketing committee), Vignette Corporation,
USA
This
session will explain the Customer Profile Exchange
standard now under development by a consortium of
companies including IBM, Oracle, Sun/Netscape and
others. CPexchange is an XML-based set of global standards
for the privacy-enabled interchange of customer data
among applications.
International eCom: using XML
to personalize and localize Web sites
Matthew
Price, Director of Market Strategy, Art Technology
Group, UK
This
presentation examines how XML is fast becoming the
international standard for publishing, content syndication
and exchange. Mr. Price explores how the use of XML
can facilitate localization to reach a global audience
that speaks different languages and sites case studies
offering practical ways for organizations to reduce
time-to-market for developing localized, dynamic web
pages that speak directly to customers worldwide.
1610
- 1720
PRISM & NewsML
(For:
business implementers)
Moderator:
Laura Walker, Executive
Director, OASIS, USA
Panel
members:
David
Allen, Managing Director, International Press
Telecommunications Council, UK
Linda
Burman, President, L A Burman Associates, Canada
XML
is an enabling technology, but without industry standard
vocabularies, its usefulness is diminished. This panel
will describe two such vocabularies - NewsML and PRISM
- and describe how together, they faciliate eCommerce
in the publishing industry.
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