SCHEDULE OF EVENTS

PRIMEX 2000
February 9-12, 2000
Biltmore Hotel, Coral Gables, Florida

Operating in the 2000 Scenario

PRIMEX 2000 Chair: Ann Marie Bushell
Vice President/Sales & Marketing
Quebecor World

This year’s schedule (subject to change)

Wednesday, February 9, 2000 – Macro Trends

1:30 pm

Welcome and Conference Vision
Ann Marie Bushell, Vice President/Sales & Marketing, Quebecor World and PRIMEX 2000 Chair

The 2000 Scenario – technology, communications, global markets, mergers,financing, change and more change – is the base for the deliberations of PRIMEX 2000. The general business climate and the technologies of communication add up to a special set of circumstances for the future of print media. A glimpse at each of these is the Chair’s objective for the kickoff session.

Opening Keynotes: The 2000 Scenario

Douglas M. Arthur, Managing Director, Publishing/Printing Analyst, Morgan Stanley

From the firm – and the man – directly involved in the magazine and catalog industries’ most recent and most publicized IPO, the biggest printing industry merger ever, and some major publishing industry moves, we hear a Wall Street view of the printing, publishing, paper, catalog insert and direct mail industries.

Joseph M. Jacobson, Assistant Professor, MIT Media Laboratory

Widely publicized in the news, press and TV, the work of the MIT Media Lab spells a new scenario for traditional print media. With such developments as electronic ink and paper, here’s what’s coming both short and long term in technologies that promise to change the means and the markets for communications.

The recognized strength of the PRIMEX audience on Print Media directions will not be overlooked. Past attendees may anticipate a survey from PRIMEX 2000 Chair Bushell to share views on key business issues, and provide further opportunity for interaction with the presenters.

3:20 Break

3:40

Where are the Advertising Dollars Going?

To succeed and guide our companies, we must understand our customer’s customer. Advertising remains at the center of the scenario and the revenue stream for much of Print Media. This dynamic session of industry decision-makers will take a close look at the trends and the decision processes that are essential to operations/production planning and the present and future of print media. We will review how the magazine industry is faring in the changing distribution of advertising dollars. You will gain insights into market demographics, account strategy, threats to print, and identification of emerging opportunities.

Panelists:
Kathleen Brookbanks, Managing Partner, Executive Media Director, Ogilvy & Mather
Ellen Oppenheim, Sr. Vice President, Media Director, Foote, Cone & Belding
Nina Link, President, Magazine Publishers of America
Tom Johnson, Sr. Partner, Director, National Print, Ford Motor Media

5:30 Adjourn

6:00-7:00

First Timers’ Reception

The PRIMEX Planning Committee and GCA Board of Directors extends a special invitation to newcomers and their spouse/guest to attend. A great way to get acquainted with fellow industry members and GCA’s leaders.

7:00-10:00

Welcoming Reception and Dinner

Thursday morning, February 10, 2000 – Multimedia Marketing

8:00 am

Session Welcome
Ann Marie Bushell, Quebecor World and PRIMEX 2000 Chair

Internet Review
Cross support for Internet and Print Media is growing rapidly. A deeper understanding of the Internet and how it can be used to advance print and provide new opportunities for all print media firms is the objective of this session.

Panelists:
Wenda Harris Millard, Executive Vice President, Marketing & Sales, DoubleClick, Inc.
Tim Saunders, Evangelist, Broadcast Services, Yahoo!

9:05

Session Keynote:
William H. Booth, President, Hammacher Schlemmer

With the Internet Review background, we now turn to the synergies of Internet and Print, a central issue for operating in the 2000 Scenario. We are proud to present as session keynoter, the individual who has taken one of the nation’s oldest retailers, with the oldest catalog in continuous publication, into the Internet world with phenomenal growth on all three fronts.

9:50 Break

10:10

Print and Internet Synergies

A follow-up panel to demonstrate extensions of their print business, which they have achieved via Internet.

Moderator:
Mark Jones, Vice President, Technical Solutions, Quebecor World

11:05

Cross Platform Initiatives

Operational, cross platform initiatives are changing traditional ways of doing business in such areas as new customer acquisitions and customer response, and in managing the print purchasing and production process.

Moderator:
Mark Jones, Vice President, Technical Solutions, Quebecor World

Panelists:
Oliver Knowlton, Vice President, Operations & New Media, Sports Illustrated
Barry J. Reiss, Senior Vice President, Business and Consumer Affairs, Columbia House Company
Matthew D. Connelly, Group Procurement Director, Supplier Management Division, AT&T

Noon Lunch

Thursday afternoon, February 10, 2000 -- Technology

1:00 pm

Technology – Electronic Ink, Paper and Books

Electronic paper and ink? Electronic books? Yes ,we have heard that they are here as part of the 2000 Scenario, with perhaps significant operational implications for the future for Print Media firms. We need to hear more and PRIMEX 2000 has got the right people to present it.

Moderator:
Peter Meirs, Director/Imaging & Transmission Systems, Time Incorporated

Panelists:
Daniel Munyan, CEO & Founder, Everybook, Inc.
Russell J. Wilcox, Vice President and General Manager, E Ink Corporation
Michael J. Nowak, Sr. Principal, Xerox Venture Lab, Xerox Technology Enterprises

2:30

Industry Reaction Panel

How real and for whom is this electronic competition? We’ve asked industry leaders to give us their views, with time for audience participation.

Moderator:
Peter Meirs, Director/Imaging & Transmission Systems, Time Incorporated

Panelists:
Angelo Rivello, Sr. Vice President, Distribution & Worldwide Manufacturing, Newsweek
Harry V. Quadracci, President and Founder, Quad/Graphics, Inc.
Austin E. Lance, Marketing Manager, International Paper Company

3:00 Session Adjourns

3:30-5:30 Tennis Tournament

6:30-7:30 Reception

7:30 Dinner on own

Friday, February 11, 2000 – Corporate Consolidations

7:30 am

GCA General Membership Meeting

7:45

Session Welcome
Ann Marie Bushell, Quebecor World and PRIMEX 2000 Chair

Every segment of the Print Media world has seen significant merger and acquisition activity with more to come. What are the causes? What are the benefits to the companies involved? What is the impact on trading partners? How does it affect the moves in the industry toward process integration and supply chain anagement? These moves can achieve the greater quality goals, shorter cycle times, and lower costs that are essential in today’s highly competitive scenario. Do consolidations help or hinder? These and more questions are all part of operating in the 2000 scenario and we’ve got top industry representatives from each sector to present their views and approaches.

Keynote:
Gregory C. Cudahy, Partner, Media and Entertainment, Andersen Consulting

8:30

Corporate Consolidations, Process Integration and Other Implications -- The Big Picture

Moderator:
Ann Marie Bushell, Quebecor World and PRIMEX 2000 Chair

Panelists:
Imaging -- Diane Romano, President, Applied Graphics Technologies
Paper -- Bengt Sjoblom, Chief Executive Officer, UPM-Kymmene, Inc.
Printing – John Paloian, Group President, Quebecor World
Distribution -- Ben Madill, President, Nationwide Magazine and Book Distributors Inc.

10:00 Break

10:20

User Panel

Moderator:
Ann Marie Bushell, Quebecor World and PRIMEX 2000 Chair

Panelists:
Kevin G. Hickey, Senior Vice President, Manufacturing & Distribution,Conde Nast Publications, Inc.
Anthony R. Romano, Sr. Vice President, Manufacturing and Distribution, Hachette Filipacchi Magazines
Jerry D’Elia, Vice President and Director/Printing and Transportation Services, Hearst Magazines Division
Rex Ciavola, Vice President, Catalog Production Worldwide, Office Depot/Viking Office Products

(Others to be announced)

11:35

Closing Remarks, Critique Sheet Prize Drawings

11:45 Adjourn

12:30 pm

Golf Tournament – Biltmore Golf Course
and An Outdoor Activity for Non-Golfers -- TBA

7:00-11:00

Reception and Dinner Dance

Sports Award Presentation

PRIMEX’s favorite event for socializing in a friendly atmosphere where no one’s a stranger.

Saturday, February 12, 2000

9:00-10:30

Open Roundtable Breakfast

To continue discussions on some of the key topics of PRIMEX 2000.

 

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