MANAGEMENT TRACK
Tuesday, February 29
San Jose Convention Center - room J1 and J4

(click here to view the Technical Track)

Chair: Robin Tomlin, PricewaterhouseCoopers LLP

8:30 am
Opening Keynote
(see the technical track)

9:00 am
An Executive's View of Using XML in Supply Chain Management
Michael E. Bailey, Founder/CFO, XMLSolutions Corporation
Supply Chain Management is the process of getting the right products to the customer in a faster, more efficient manner, arriving at the right place at the right time, in the right quantity and in factory specified conditions. This chain travels from the vendor base through production and to the final customer. It involves all disciplines in the corporate structure, from design and manufacturing; warehousing and procurement; to marketing and accounting. Now-a-days, the Information Technology department plays an integral part insuring that each department is tied together seamlessly. This presentation will analyze how the powerful, new technology called eXtensible Markup Language (XML) will revolutionize the way Supply Chain Management is conducted. Included in this analysis will be a look at changes on the horizon for Electronic Data Interchange, and how XML will "open the doors" of EDI for all of a company?s trading partners. Lastly, the presentation will cover promising e-commerce technologies offered for improving SCM.

9:45 am
Using XML to Manage Your Customers
Ian McClure, Product Marketing Manager, Art Technology Group
While there are many challenges facing e-businesses today, one remains the frontrunner. How are e-businesses going to effectively manage their online customer relationships? The answer is simple - by embracing XML. When teamed with Java, the two language standards enable businesses to achieve a robust, highly extensible platform facilitating data access and application integration across and between enterprises. This ease of access and integration means e-businesses can speed up initial time-to-market and react swiftly to changing market conditions. In this presentation, Mr. McClure will discuss ways that customer information can be leveraged for more effective customer management. He will explain why XML is critical for providing the data access and application integration necessary to satisfy the growing needs of online customers. Attendees will find out how XML can significantly reduce the time required to link a company with its customers and partners.

10:30
Break

11:00 am
Revolution Evolution: A Slice of XML in Insurance eBusiness
Bela Dwivedi, Senior System Architect, Health Axis.com
Businesses that are embracing the Internet have the challenge of developing a new business model that leverages the best of breed solutions to promote rapid deployment to the web. This session will discuss the primary business needs of an eBusiness, the primary technology needs of an eBusiness, the analysis and investigative process of solution selection, and the costs associated with selecting bleeding edge solutions. HealthAxis.com is an Insurance eBusiness that will be used as a case study to step through the investigative process, explain the role XML plays in the solution and the role XML is envisioned to play in the future.

11:45 am
E-Commerce System Requirements
Venus Sanders, Marketing Manager and John Evdemon, Architect, XMLSolutions Corporation
Sometimes the business aspects of software development are as important as the technical ones. This session is designed to provide software developers with a basic understanding of the components of an e-commerce solution and the business requirements for each. Additionally, this session will provide attendees with an understanding of the general vocabulary of e-commerce.

12:30 pm
Luncheon

1:30 pm
Afternoon Keynote
(See technical track)

2:00 pm
XML Lessons for Master eBuilders: Using XML Effectively in E-Business Architectures
Ronald J. Bodkin, Chief Technologist, C-bridge Internet Solutions Inc.
Ron Bodkin will discuss architectural principles for using XML effectively in e-business applications. He will use examples from project work to illustrate the principles. He will discuss how to decide where to use XML in an architecture, how to integrate transactions between business partners, and approaches to selecting and designing vocabularies. He will discuss architectural patterns for leveraging XML and patterns for effective implementation. He will also discuss skill sets and effectively teaching others, a critical part of successfully using XML. He will provide "take-away" concepts for developing effective XML architectures, and conclude with a forecast that examines the impact of XML on e-business and how we expect the standard to evolve.

2:45 pm
Building B2B E-Commerce Sites with BizTalk
Scott Mauvais, E-Commerce Manager, Infogenics
This session will show how to use BizTalk to greatly simplify the development of B2B E-Commerce sites. Because it is based on a data-driven, loosely coupled model, it allows developers to focus on the data interchange rather than worrying about infrastructure compatibility. This session will walk through the architectural components of BizTalk and show the developer how to start using the BizTalk framework to bring E-Commerce to their existing applications.

3:30 pm
Break

4:00 pm
Deploying XML for Complex E-Business
Gary Kinghorn, Director, Marketing and Corporate Development, Netfish Technologies
Where once companies operated as isolated units, the new Internet economy and global competition require companies to collaborate together as well-integrated business communities. This business integration requires more than the traditional exchange of electronic messages and data. It requires the integration of complex e-business processes and enterprise applications across multiple organizations in the value chain. This session will describe how large trading communities can deploy XML to communicate transparently and securely over the Internet by coordinating complex workflows across multiple organizations; will outline how companies can leverage emerging E-commerce standards, such as RosettaNet, Microsoft BizTalk and cXML; and will articulate the advantages of using XML over traditional EDI methodologies.

4:45 pm
XML Transformations: The Key to Success in eBusiness Solutions
Mark Colan, XML Technologist, IBM Corporation
Does the growing number of XML vocabularies represent industry fragmentation? Will this trend subvert the XML standard? If your company customizes its XML information to your internal needs, can you still participate in business-to-business applications using standard vocabularies? This talk will discuss the growing importance of XML Transformations, introduce XSL programming and tools, and present the architecture of real-world eBusiness solutions using XML and XSL.