Personalized printing (also known as variable data printing, variable information printing, etc.) is the highest-value application for high quality full color digital printing. It allows creation of brochures, mail shots, menus etc. that are attention-getting because they are truly personalized, with variable content selected for the interests of the individual. But until now personalization has only been possible through proprietary, closed systems, which has restricted buyers' choice of software and machinery and has made it much harder for system vendors to fully support industry products. This session presents PPML, a brand-new XML-based industry standard printer language for variable data printing defined by PODi, an industry-wide consortium of 13 companies.