Ifra, the association for newspaper and media technology

Postal Address	Darmstadt Germany
E-mail	loeffler@ifra.com

Harald Löffler — Harald Löffler holds a university diploma of Mathematics. Since October 1997 he is working as Consult Manager for Ifra, the world's leading association for newspaper and media technology. Harald Löffler is Secretary for Ifra's Information Processing Committee and for the working group for IFRAtrack 3.0. His focus lies on consultancy for integrated publishing systems and organisation within the editorial, advertising and production departments. After university he started as a trainee in the IT-department of ESSO AG in Hamburg and after three years he entered the publishing industry as system engineer and software developer for Atex, one of the leading suppliers for editorial and advertising systems at that time. During his career he worked for a few vendors like System Integrators Inc, Mediasystemen, Open Press Consulting (OPC) as well as for publishing companies like Axel Springer Verlag and Gruner & Jahr. One of the most challenging projects was the implementation of a CCI layout and pagination system in conjunction with the development of a bi-directional interface to the Sii editorial system for "Die Welt" in Berlin.