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Ranbir Chawla
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Dir. Web Development
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Postal Address
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Telephon
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+01 626.296.3027
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Fax
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+01 626.296.5624
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E-mail
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Web
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Ranbir Chawla — As Director of Web Apps
Development Ranbir Chawla has overseen the design and development of the current
and past architecture for our personalized Web engine, as well as our core
usage tracking system, for the last three years, since version 1.0. This architecture
has allowed EarthLink to scale the current portal system by a factor of three
times without increasing the capital expenditure for hardware or software,
helping to further drive up margins on incremental revenue. The system also
allows for complete partner cobranding and customization, which further drives
member acquisition. His team has also driven the PSP systems integration process
with IT and MIS, allowing the personalized Web engine to tie into the Radius
authentication systems and our CIS for seamless login and provisioning of
all of our personalized content.
Ranbir began his career at EarthLink in November of 1996 as a manager
of Web hosting products, with the goal of building a state-of-the-art Web
hosting service. In January of 1997, he transferred to the fledgling Member
Services division and took on of the construction of EarthLink's Personal
Start Page. The current extends the core architecture with the use of XML
and XSL style sheets, and a complete rewrite in C++ of the core display code.
The goal here is a much more flexible system that can scale by a factor of
2 without additional hardware, and a state-of-the-art user interface with
DHTML, etc.
In mid 1998, Ranbir created a Data Services group within Web Development
to create a more scalable and accurate tracking system, complete with a real
data warehouse of user activity/traffic patterns, user retention relationships,
and partner tracking information. The last phase of this system was implemented
December 1999, completing the project on time and in budget.
Before joining EarthLink, Ranbir was the founder of a successful consulting
firm in Denver, Colorado, specializing in Internet E-Commerce, large-scale
systems integration projects, and network technology applications. Prior to
that he was a securities trader with a variety of top tier firms, specializing
in NASDAQ securities and Derivatives.