Publishing, Printing and Cross-Media Applications of XML - A Special Interest Day
ABSTRACT
XML, spawned from print production markup languages, has returned home and is now helping the print industries automate all aspects of the print publishing process. The Technical Association of the Graphic Arts (TAGA), sponsored by GCA and the International Cooperation for the Integration of Processes in Prepress, Press and Postpress (CIP4) association have teamed-up to put together a cross section of key developments with a focus on the many emerging XML technologies that can be applied to optimize the publishing process.
Publishing will use all relevant and cost-effective distribution platforms from the Web and mobile services, to print media and digi-TV. It is therefore essential for content owners - particularly large publishing houses - to separate the content and the delivery processes. In the media production the content, documents and jobs must be flexibly variable both in the dimensions of content versions, variable data, timed updates, profile target groups and delivery options. Each of these variations may include needs to redesign the documents´ physical structures and typography.
Further on, the content and its structure - logical and semantic - should be marked up for repurposing and reprocessing. Thus, the vertical industry vocabularies based on XML syntax are useful for future web applications, content sharing, partnering and e-commerce. In our session we have several standardasation efforts which propose new ways to build XML applications. The special focus of many papers is to propose workflow and conversion solutions in each of the cases. This is important since XML is not only a markup tool but also a workflow resource.
Important applications can be built for both business-to-business environments and consumer services. These web applications may run on the public Internet, on I-commerce websites or on more private secured intranets or extranets. Today, printing and especially digital printing, are integrated in the networks - both public and private. This Day, with its four Sessions, sponsored by TAGA and GCA focuses on the emerging XML application and technologies that can be applied to the publishing arena.