Silver Spring, MD, Cambridge, MA, and Alexandria, VA, July 30, 2001 - AIIM International, the worldwide association for Enterprise Content Management (ECM) professionals and suppliers, together with partners Bluebill Advisors, Inc., publishers of The Gilbane Report, Idealliance, the International Digital Enterprise Alliance (formerly the Graphics Communications Association - GCA) producers of the largest XML events in the world, today announce the first-ever Enterprise Content Management Conference 2001 (ECM 2001), October 9-12 at the Westin Century Plaza Hotel in Los Angeles, California. The conference, the first 2½ day event in the ECM Series, will cover technologies and trends related to integrating content and data into enterprise e-business applications.

Today, enterprise content is shared with suppliers, customers, channel partners, and employees for a variety of mission-critical needs ranging from commerce-oriented applications like e-catalogs to more content-oriented applications such as corporate research or human resource portals. Companies must consider the unique needs of both applications and enterprise requirements for information integration.

The Enterprise Content Management Conference 2001offers attendees an objective and unbiased forum for learning how ECM technologies fit together and analyzing trends critical to IT strategic planning.
Conference sessions include:

• Choosing and Implementing a Content Management System
• XML & Enterprise Content Management
• Content Management & Commerce: E-catalogs, Supply Chain, Product Data
• Content Management, Enterprise Portals, & Security
• Categorization & Content Taxonomies
• Single-source Content for Multi-channel & Wireless Delivery
• Content Management & Syndication for Enterprise Applications
• Personalization & Content Management
• Content Management Architectures
• Digital Asset Management & Content Management
• Managing Multi-lingual Content
• Content Aggregation and Categorization
• Content Distribution & Delivery
• Content Management
• Content Customization and Personalization
• Corporate Portals
• Digital Asset Management
• Digital Rights Management
• E-Catalogs
• Enterprise Meta and Metadata Integration Strategies
• Syndication
• Web Publishing
• XML

"The ECM Conference 2001 offers attendees with an impartial and educational medium for learning and implementing Enterprise Content Management technologies," said John Mancini, president of AIIM International. "The conference brings users and suppliers together to focus on the strategies that help businesses navigate the confusing environment of managing content. Attendees will learn to tackle organizational issues of all sizes with workable solutions and grasp how the ECM environment evolves."

For more information and to register for the Enterprise Content Management Conference 2001, visit www.ecmseries.com. To obtain exhibiting information, contact AIIM International Sales at 800-477-2446 or Julie Desmond, IDEAlliance sales at 617-698-0277. For speaking information, contact Frank Gilbane, Bluebill Advisors at 617-497-9443.

About AIIM International
AIIM International is the global Enterprise Content Management Association connecting the users and suppliers of e-business technologies and services. AIIM International represents the specific area of Enterprise Content Management (ECM) within e-business - the technologies used to create, capture, customize, deliver, and manage enterprise content to support business processes. These technologies are key enablers of e-business and include: content/document management, business process management, enterprise portals, knowledge management, image management, data warehousing, and data mining. A neutral and unbiased source of information, AIIM International produces educational, solution-oriented events and conferences, provides up-to-the-minute industry information through publications and its industry web portal, and is an ANSI/ISO-accredited standards developer. Additional information about AIIM is available on the Web at: www.aiim.org.

About Bluebill Advisors
Bluebill Advisors, Inc. is a strategic consulting organization serving investors in, and senior managers of, software companies. We help investors with technical due diligence and management resources. We help software companies with business, marketing, and product strategies. Bluebell Advisors also help IT strategists and implementers keep up to date and understand technology and trends through our conference and publication (The Gilbane Report) businesses. We focus on content technologies such as content management, corporate portals, e-catalogs, digital asset management, XML application and information integration, and the role of all of these in e-business. Additional information about Bluebill Advisors is available on the Web at www.bluebilladvisors.com or www.gilbane.com.

About IDEAlliance - International Digital Enterprise Alliance (formerly the Graphics Communications Association - GCA) International Digital Enterprise Alliance (IDEAlliance) is the leading membership organization for advancing the processes of information interoperability and dissemination of knowledge. Idealliance member companies represent all segments of the printing, publishing, information technology, and electronic commerce industries. They also produce successful XML events worldwide. Visit www.idealliance.org for more information.

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