| Saturday, October 27th |
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| 12:00 noon | Registration Opens |
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| 2:00-4:00 p.m. | Concurrent Tutorials |
- A Production Manager's Guide to Electronic Operations
Dianne Kennedy, Chief Technology Consultant, IDEAlliance
This tutorial is a manager 's introduction to how XML is structured and how it
works. After a brief non-technical introduction, attendees will learn how the Job
Definition Format (JDF) and the Job Messaging Format is intended to be imple-mented
in production operations. We will also take a look at other industry
applications of XML, such as the papiNet transactions and a couple of non-XML
implementations such as the Universal Ad Identification Number (UNADI).
Attendees should leave with an understanding of what each of these standards
or specifications provides for, and should have a better insight on how they may
apply to their working environment.
- Foundation of Color Management
Stanley Rosen, Manager of Product Marketing, CreoScitex
This tutorial provides an examination of basic color theory, color communication
and the essentials of color proofing. Starting with the fundamentals of color
perception, this tutorial will examine how the eye sees color, the principles of
additive and subtractive color theor y, color space models and correct color view-ing
conditions for checking and approving color. Basic color theory principles
will be applied to real world color separation and print production situations,
and participants will learn valuable ways to improve color communication and
avoid costly and unnecessary color corrections. This tutorial is helpful for corpo-rate
print buyers, publishing and advertising production managers, printing and
prepress salespeople or anyone who wants to improve their knowledge of color
and color reproduction.
- PDF/X-Everything You Want to Know... and More
Linda Manes Goodwin, President, Manes Goodwin Associates
PDF/X is the new standard file format for the exchange of final digital docu-ments.
Whether they be ads submitted to publishers or corporate collateral
delivered to the printer, PDF/X may be the format for you. What is it? How does
it differ from PDF? How will it help improve productivity and reduce costs?
Where does it fit into the workflow? How is a PDF/X file made? How is it
processed? Come to this tutorial for a PDF/X primer.
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| 5:30 p.m. | Welcome Reception |
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| Sunday, October 28th |
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| 8:00 a.m. | Registration Opens |
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| 8:00 a.m. | Digital Diner Opens - "Your Knowledge Emporium" |
Continental Breakfast Served
Come join the Digital Diner Sponsors to share information and ideas in a relaxed atmosphere |
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| 9:00 a.m. | Welcome |
| Nick Patrissi, Director of Market Relations & Print Media, CreoScitex America, Inc. and Spectrum 2001 Conference Chair |
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| 9:15 a.m. | Keynote-Adobe Vision of Professional Publishing |
Gary Cosimini, Business Development Director, Cross Media Publishing Group,
Adobe Systems Incorporated
Gary spent 16 years at the New York Times as Senior Art Director. While at the
Times, Gary won a Pulitzer Prize with some of his colleagues for the reportage
they did on “Star Wars.” Gary has been with Adobe for nine years and holds
the title of WW Business Development Director. While at Adobe, Gary helped
launch Acrobat and coined the concept of PDF Workflow. |
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| 10:15 a.m. | Sponsor Presentation—Fuji Photo Film USA Inc |
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| 11:00 a.m. | Total Process Digitalization: What lies ahead? |
Beyond our discussions of CTP and file format standards, what does it mean to be "totally digital"? What are the emerging benefits for Printers and Print Buyers alike and how
can your organization achieve them? From print quality to production workflows to
process efficiencies, this session will look at how companies are capitalizing on identifying
and implementing new benefits from the digital production process.
Moderator: Ann Marie Bushell, Executive Vice President of Sales &
Marketing, Quebecor World |
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| 12:00 noon | Sponsor Presentation—Kodak Polychrome Graphics |
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| 12:15 p.m. | Best Practices Breakout with Box Lunch |
Participants will consider three subjects that impact managers everywhere, discuss
best practices, and outline a "users" requirements and best practices docu-ment.
Following the conference, GCA will seek the support of small groups of
volunteers to complete the documents started at Spectrum 2001 to publish a
second edition of "The Business of Digital Production," and will submit the
three documents to SNAP, GRACoL and SWOP as input for future editions of
these key industry specifications. Topics include:
- Project Management for the Print Buyer
- Doing Business across the Internet
- Process Automation
Moderator: James E. Harvey, President, Media4theWorld, LLC |
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| 1:30 p.m. | Sponsor Presentation—Imation Enterprises Inc |
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| 1:45 p.m. |
"Desktop" proofing and soft-proofing. What
are the real issues? When is "good enough" good enough
for press conditions? Is this a trend to the future? |
| Technology offers a myriad of desktop proofing
devices that have been embraced in many electronic workflows.
Color monitors are also being used to make critical color
evaluations. With the variety of proofing options available
today what are the expectations with regard to ink on
paper? How do SNAP, GRACoL, and SWOP figure into the equation?
Are they any longer a part of customer/designer proof
expectations? Some individuals choose proofing options
based sole on cost and what looks nice to them, others
choose a proofing option based on what the printer can
match. Technology allows us to produce a much lower "standard"
than we (the industry) have come to expect. Are we being
victimized by technology? Is this a trend to the future?
Outside the realm of large national advertising agencies
is there a brave new world of "no real standards" anymore?
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| 2:45 p.m. | Sponsor Presentation—Real Time Image |
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| 3:30 p.m. | Concurrent Sessions—CTP/Digital Workflow Issues
Segment Topics Overview with Pro Diaz |
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| 3:45 p.m. | Sponsor Presentation—printCafe Inc |
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| 4:00 p.m. | |
- Magazines-In the Trenches with the Partial Ad from Hell!!!
A real world discussion with regard to the issues facing all of us who handle
and interface with partial advertisers. With ad revenues down and a difficult
economic environment, every advertiser is critical. How are various industry seg-ments
approaching the inadequacies of the suppliers and their files? Do our
industry standards apply, or even matter, when it comes to that partial ad that
must run?
Moderator: Betty Maul, President, FrontEnd Graphics
- Advertising-Collaboration Tools
Collaboration tools can be an integral link in an all digital workflow for ad page
creation and proofing cycles. Join us in this session to hear it from the agency's perspective.
Our examination of these tools will focus on case studies where improvements
to workflow have enhanced the agency to vendor/client relationships.
Moderator: Brad Mintz, Vice President, Manager of Graphic Services, McCann-Erickson
- Cataloger-Embrace Digital Workflow
Cataloger's can control prepress, from photography through file preparation for
computer to plate and we often use and re-use digital elements. Since we are
always under pressure to reduce costs, cataloger's should embrace digital work -flow.
Success hinge on collaboration between the cataloger's in-house shop and
its suppliers, printers and publishers.
Moderator: Nan Gelhard, Advertising Manager, Summit Racing Equipment
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| 6:30 p.m. | Reception in the Digital Diner |
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| Monday, October 29th |
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| 8:00 a.m. | Registration Opens |
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| 8:00 a.m. | Digital Diner Opens-"Your Knowledge Emporium" |
Continental Breakfast Served
Come join the Digital Diner Sponsors to share information and ideas in a relaxed atmosphere |
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| 8:40 a.m. | Morning Welcome—Nick Patrissi |
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| 8:45 a.m. | Digital Asset Management: Getting off the Launchpad! |
Live - from the Midwest, co-hosts Joyce
Vogt and Jean Moxom will present an inside scoop on asset,
workflow, and color management. Along with commentaries
from special assignment reporter Jeff Bartol, hear opinions
and insights via taped and live interviews as users throughout
the creative, advertising, prepress, and printing industries
share the pitfalls, challenges and lessons they learned
during acquisition, implementation, and rollout of digital
management.
Co-Moderators: Joyce Vogt, Technical Sales Consultant, Banta Integrated Group
Jean Moxom, Print Media Markets Manager, Imation |
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| 10:00 a.m. | Sponsor Presentation—Impact Solutions |
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| 10:15 a.m. | Digital Diner Break |
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| 10:45 a.m. | Sponsor Presentation—CreoScitex Inc |
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| 11:00 a.m. | Keynote—"Success Is Simple, Money Is Easy and Life Is a Hoot" Larry Winget |
| Larry is a philosopher of success who just happens to be hilarious. He teaches
universal principals that will work for anyone, in any business, at any time, and
does it with humor and wit. He advocates that most of us have complicated life
with business way too much, take it way too seriously and that we need to
lighten up, take responsibility, be more flexible, stay positive and keep it in per-spective.
He believes that success and prosperity come from serving others. He
teaches that business improves when the people in the business improve, that
everything in life gets better when we get better, and that nothing gets better
until we get better. |
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| 6:30 p.m. | Sponsor Spirit Night—Join Spectrum's Sponsor's in the Digital Time Warp! |
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| Tuesday, October 30th |
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| 8:00 a.m. | Registration Opens |
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| 8:00 a.m. | Digital Diner Opens-"Your Knowledge Emporium" |
Continental Breakfast Served
Come join the Digital Diner Sponsors to share information and ideas in a relaxed atmosphere |
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| 8:40 a.m. | Vice Chair Minute—Pro Diaz |
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| 8:55 a.m. | Morning Welcome—Nick Patrissi |
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| 9:00 a.m. | Internet-Enabled Print Production |
There is no doubt that the Internet is becoming a favorite tool of the print production professional. This session will feature case studies and technology briefs on some of the best ways to put the Internet to work for you in production, coordination, transfer and collaboration.
Moderator: Peter Giamanco, Director of Commercial Print Management, AOL Time Warner |
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| 10:00 a.m. | Sponsor Presentation—Agfa Corporation |
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| 10:30 a.m. | Project Management—Taking Control of Tight Deadlines and Multiple Projects |
Too much to do…and not enough time to do it? Then don't miss this overview
on how to equip ourselves and our teams with the essentials to manage multiple projects. This session will include a Project Management Workshop executive overview. Then, Spectrum attendees will prioritize techniques adapted to complete projects and assignments in our industry. You will learn what works and where to turn for help when it doesn't!
Moderator: Kenneth W. Lowden, Marketing & Industry Relations Manager, DuPont Color Proofing |
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| 11:15 a.m. | Sponsor Presentation—DuPont Color Proofing |
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| 11:30 a.m. | Luncheon-Management Keynote Speaker & Awards-"Love is the Killer App" |
Tim Sanders, Director, Yahoo! ValueLab
This presentation will answer the burning question of the day; "what is the next killer app? what is the next 'sure thing' shortcut to success?" The answer lies in our intangibles: Knowledge, Network and Compassion. From Stanley Marcus to Herb Kelleher, the happier and more successful people in the business are great people too. Taken from his forthcoming (February 2002) book from Crown/Random House, this keynote will give business folks tips and hints on how to reengineer their lives around stockpiling, giving and growing. In this hustle and bustle new economy, Yahoo!'s Tim Sanders has a message for modern times: "It's not the technology, it's the people." |
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| 12:45 p.m. | Technologies at the Edge of the Universe |
Managers are working hard to stay up on current advances in technology and production methods, but there always seem to be more changes right around the corner. During this session, we will take a peek behind the curtain at technologies under development in leading research lab's-and in garages near you-that are likely to change the nature of creating, storing, distributing and producing content for print and other media.
Moderator: Don Carli, President, Nima Hunter |
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| 1:45 p.m. | Sponsor Presentation—WAM!NET |
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| 2:30 p.m. | Concurrent Sessions—Technology |
- Technology Connecting to the Market Digitally
This session will focus on the direction in which print-to-web technology tools are heading. What has been the impact of the first round of convergence tools, including CueCat, DigiMarc and Qiosk? Where are these solutions heading with the leading publishers and how have advertisers reacted to them? What is on the frontier of the new solutions, tools and services? How is the model for revenue being altered for publishers? How will these models deal with electronic content integration, just-in-time publication assembly and media agility through XML?
Moderator: Amre Youssef, Director of Publishing Technology, Hearst Publications
- Pressroom Automation & War on Waste III Report
The pressroom is going digital—digital print, digital controls, digital measurement, digital job planning and digital finishing... automation is taking over. John Sweeney of GMI proposed a War on Waste III and GCA's High Performance Press Management (HPPM) Committee took him up on the challenge. Find out what's brewing as the industry tries to leverage pressroom automation to wage
war on paper waste, excessive labor and downtime.
Moderator: Richard W. Browne, Senior Technical Service Engineer, DuPont Color Proofing
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| 3:30 p.m. | Sponsor Presentation—HEIDELBERG |
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| 4:15 p.m. | Herding Cats: Training and Professional Development |
How do you meet the management needs of three very different employee types that must work together as a team: 1) rule - resistant creative people, 2) operators that follow rules by-the-book, and 3) fiercely independent field and sales representatives? It can be done effectively. Panelists are managers who oversee the archetypal employees. They will discuss their real-world methods, the obstacles they have encountered and the solutions they have found. The panel will provide you with tips on how to get the best resources and where to turn for help.
Moderator: Lea Smith, Director of Performance Improvement, Que-Net Media |
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| 6:30 p.m. | Reception |
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| 7:30 p.m. | Reception |
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| Wednesday, October 31st |
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| 8:00 a.m. | Spectrum Working Breakfast |
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| 8:30 a.m. | Morning Welcome—Nick Patrissi |
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| 8:45 a.m. | Standards Update: SNAP, GRACoL & SWOP... |
The Spectrum Conference's traditional review of changes and updates to key industry standards is of particular interest with recent updates to SWOP, GRACoL's new draft commercial proofing specifications and developments of additional PDF/X specifications. Key points you need to know to keep your operations up to speed will be discussed.
Moderator: George Leyda, President, ColorInfo Technology Inc. |
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| 9:45 a.m. | UDEX Update |
The UDEX (Universal Data Element Cross-Reference tool) is a catalog of data elements-that is, terms specific to the graphic communications industry. It has been described as a kind of "Rosetta Stone" to normalize disparate terminology and meaning across system, industry application and company boundaries. In its release form, UDEX will be able to provide developers and integrators with a means to exchange, track, qualify, account for and manipulate data between
business and/or production systems.
Moderator: Chuck Weger, President, Elara Systems Inc. and lead developer of UDEX |
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| 10:15 a.m. | E-Initiatives—E-Business, Digital File Exchange, E-Commerce... |
It seems everything about production is going digital. It's not just files anymore, but like everything else to do with the Internet, there’s too much going on. Too many rumors, not enough fact. This session will review the key industry "e-initiatives." It will provide a clear understanding of how they fit together and what their scope and applicability are. The e-initiatives to be discussed include:
| · papiNet | · PDF/X | · CIP4 | · JDF |
| · UNADI | · PRISM | · ICE | · SpaceX12 |
| · IAP | · PCX | · TIFF/IT-P1 | · XML |
| · XPP | · PODI | · UDEX | · PrintTalk |
Co-Moderator: Bill Davison, Principal Consultant, Point Balance Inc.
Linda Burman, President/CEO, L A Burman Associates |
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| 11:15 a.m. | Industry Squares! |
A new twist on the popular game show. Contestants will represent a graphic arts school in their region—the winning school gets a $1,000 grant and bragging rights for a year. Celebrities, which include past Spectrum Conference chairs, will be quizzed on their knowledge of our industry with questions drawn from Spectrum 2001 attendees. Don't miss this opportunity to cheer on your region's school and laugh a lot in the process. (Be ready, because the celebrities can select a "life line" from the audience!)
Industry Squares Co-Hosted by:
Eileen Burke, Print Media Markets Manager, Imation
Linda Manes Goodwin, President & Founder, Manes Goodwin Associates |
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| 12:15 p.m. | Closing Comments-Nick Patrissi & Pro Diaz |
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| 12:30 p.m. | Adjournment |
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| 1:00 p.m. | Spectrum 2002 Planning Meeting |
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| 1:30 p.m. | Golf Tournament |
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| 1:30 p.m. | Pick-Up Tennis |
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