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Spectrum 2002

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Spectrum Mission
The annual three-day Spectrum Conference provides a forum for the spectrum of segments in the graphic arts community-Advertising, Creative, Prepress, Printing, Publishing and Manufacturing-to improve workflow, production and management. The purpose of this conference is to take a viewpoint to improve the through-line-of-action across all the participants. Over its 24-year history, Spectrum has become an agenda-setting meeting for the industry in color management, digital printing, electronic data interchange and e-commerce. Participants in this hard-hitting program receive the latest and evolving information and trends on:
  • Changing business practices,
  • Methods to apply new technologies to day-to-day operations, and
  • Processes to improve production and communications.
Most importantly, participants take a stake in the future through involvement in developing tools and techniques to make print production a more competitive industry.
Spectrum Conference Dates
What are the Issues, Audiences and Topics for Spectrum?
The Spectrum Conference is dedicated to workflow, production and management issues from creative to print, and is designed for:
  • Advertising Agencies, Advertisers and Creative Companies;
  • Publishers, Catalogers and Corporate Publishers;
  • Prepress, Pre-Media and Electronic Media Companies;
  • Printers; and
  • Equipment, Systems and Software Vendors, Paper and Ink Manufacturers, and E-Business Companies.
Who Attends Spectrum?
Each year up to 400 print industry leaders attend Spectrum. Attendees include:
  • Executives-Presidents, Vice Presidents, Principals, Publishers, CEOs and COOs
  • Managers-Directors and Managers, including Marketing Staffs
  • Account Executives
One-third of the participants have key management and executive roles with titles of president, CEO, COO, publisher or vice president and another third have titles of director or manager. Spectrum is the official annual conference of the National Advertising Production Club Network.
What is the Design of the Spectrum Program?
The Spectrum program is a combination of general sessions, discussion breakouts and tutorials. A key component in the design of the meeting is to provide an environment for the lively exchange of ideas. The program constantly evolves to meet the needs of an ever-changing industry. In 2000 the Spectrum Education Center was begun-featuring demonstrations and technology briefings. Spectrum showcases key industry leaders through keynote addresses. Recent keynoters include:
  • Kevin Dunwoody, VP/Publishing, Entertainment & New Media, Apple Computer
  • James F. Kaus, Imaging Network Services/Advanced Image Processing, AT&T
  • Mark Rice, Senior Partner/Media Director, Ogilvy & Mather
  • David Haan, Managing Partner & COO, Earle Palmer Brown Companies Inc.
  • Brian Nairn, Executive VP, Cahners Business Information
  • John D. Vitellaro, National Buyer/Retail Printing, Sears, Roebuck & Co.
  • Tim Sanders, Evangelist/Broadcast Services, Yahoo!
Who Sponsors Spectrum?
Spectrum is sponsored, organized and conducted by the Graphic Communications Association (GCA), which is the leading global membership organization that advances the processes of information interoperability and dissemination of knowledge in the Information Technology, Print Media, Addressing and Distribution, and E-Commerce Industries.
Program Contact
Dave Hultin
Conference Program Manager
Graphic Communications Association
100 Daingerfield Road
Alexandria, VA 22314-2888
Phone: +1.703.837.1083
Fax: +1.703.837.1072
E-Mail: dhultin@gca.org
Web: www.gca.org
 
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Graphic Communications Association
100 Daingerfield Road, Alexandria, VA 22314-2888
Ph: +1.703.837.1070   Fax: +1.703.837.1072   Email: info@gca.org
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