|
New
Standards from IDEAlliance Working Groups
CPExchange Publishes
Standard for Customer Information
The Customer Profile
Exchange Network (CPExchange) launched
the newly authored Customer Profile Exchange standard
at InternetWorld in New York on October 26.
This is the first global standard for privacy-enabled
customer data interchange. CPExchange facilitates the
management and promotion of customer relationships,
while profiling customer information -- appealing to
all industry sectors. CPExchange enables both
the supply and demand chains to share a unified
profile of the customer, enabling the integration
of customer support, order management, lead
sharing and other primary business functions.
"CPExchange is a unique example of a
standard that is a win-win situation for consumers and businesses," said
Doug Laney, vice president with META Group. "Our research indicates a
significant pent-up demand for a robust customer data model that handles the
many various forms, meanings and interrelationships of customers that
enterprises increasingly must manage. We expect, at a minimum, widespread
acceptance and implementation of the CPExchange customer data model."
If you are interested in participating in the
CPExchange Network, go to the IDEAlliance
Web site for more details.
PRISM Publishes Beta
Specification
IDEAlliance recently announced that it has released the first publicly available version of the PRISM
(Publishing Requirements for Industry Standard Metadata) Specification. The beta
specification is available at www.IDEAlliance.org/PRISM.
This specification represents the culmination of
more than a year's work by leading publishers and publishing software vendors who
want a common means of exchanging, syndicating and re-purposing digital content.
The newly released PRISM specification delivers an extensible industry standard
vocabulary for syndicating, aggregating, post-processing and multi-purposing
magazine, news, catalog, book and mainstream journal content. This will greatly
expand the market for licensed content.
The PRISM Specification defines an XML metadata
vocabulary. Metadata makes content more valuable because it helps humans
and software applications to retrieve and use specific content components in a
particular way. The specification focuses on four kinds of metadata:
- Metadata to describe resources as a whole. For
instance, being able to describe a package of photographs, stories, captions
and information graphics as an "article."
- Metadata about a resource's relationships to
other resources. For instance, being able to indicate that a caption belongs
to a specific photograph or that certain articles were once published
together as a Special Section.
- Metadata to support specific purposes,
particularly intellectual property rights and permissions including
information such as geographic restrictions, time, language, market, format,
alterations or restrictive use. For instance being able to communicate to
someone that an informational graphic can only be used on a web site in a
specific country domain or for a certain time period.
- Inline metadata (that is, markup within the
resource itself) such as product name, company name, etc.
"Its simple. The PRISM specification helps
us to help our customers and their partners." comments Ron Daniel, a Senior
Information Scientist at Metacode and co-chair of the PRISM effort. "PRISM
defines a standard XML output format, letting our content enhancement software
seamlessly team up with other software in the distribution chain to meet the
needs of publishers for repurposing their content."
Return
to TOC
|
