GCA Separates from PIA; David Steinhardt Named President

As reported in the last issue of XML Files, GCA is in the midst of a transition. On June 27, a historic document signing event marked the beginning of the Graphic Communications Association (GCA) as an independent association as it spins off from its parent organization, the Printing Industries of America (PIA), Incorporated. This move away from its traditional roots in printing begins the re-definition of the association for the twenty-first century.

As an independent association, GCA will continue its core mission of cross-industry coordination and communication for print media publishers and vendors, while expanding its role in information technology. PIA and GCA will continue to cooperate in many areas, including standards and eCommerce.

"As an independent entity, GCA will have the ability to grow and to support its diverse membership base in the rapidly emerging world of information technologies," said Diane Romano, GCA Board Chairperson.

The day also marked the passing of the leadership reins from GCA President Norman W. Scharpf to the association's new President and CEO, David J. Steinhardt. Scharpf has been the president of GCA since its founding in 1966. Steinhardt takes over from Norman W. Scharpf, who has served as GCA's President and CEO since 1967. Steinhardt holds an MPA with honors from George Washington University and a BS, summa cum laude, in History and Education from the University of Wisconsin-Milwaukee. He served as a Presidential Management Intern in the Carter White House and in the Office of Management and Budget in the Reagan Administration.

"As GCA moves toward independence from PIA, strong leadership is required. David Steinhardt is widely known for his vision, dedication and ability to take organizations into new areas in response to marketplace dynamics," noted Diane Romano, Chair of the Board of Directors.